Showing posts with label tutorial. Show all posts
Showing posts with label tutorial. Show all posts

Friday, 20 December 2013

How to Solve Discrepancies between Adwords and Google Analytics?

There are many reasons you can see Discrepancies or Fluctuations between the Adwords traffic and the Analytics traffic. 


Here is a checklist to follow, if you do not see identical numbers between Adwords clicks and Analytics Visits from Adwords:

  • Is Google Analytics and Adwords connected?


To check if they are connected, or to connect them, simply go to your Google Analytics Account, under Acquisition, click on Adwords, then click on Adwords, and connect the two accounts.



  • Is Adwords connected to Analytics Account user view?


To check it, go to Analytics Admin.
Under Account, click on Adwords Linking




Then make sure that the used view is selected (checked)





Other Ways to link/unlink Adwords to Analytics:

  • https://support.google.com/adwords/answer/1704341?hl=en 
  • https://support.google.com/analytics/answer/1033961?hl=en

  • Do you have a different website for mobile traffic?


If you have www.Haveresults.com and m.haveresults.com those are 2 different websites with different traffic channels. So, you may not be able to trace mobile traffic on the same Analytics Property (including Adwords traffic to mobile)

  • Is the Analytics tags embedded correctly on the site?


Sometimes you need to update the tracking codes or verify they are working correctly on the site.
To check if they are verified and receiving data, go to the admin panel, under property, click on Traffic info, then Traffic Code, and see if it is verified




  • Is your URL parameters working properly with the gclid tags?


When a user clicks on a link from AdWords, there is some information that are automatically appended to the URLs so that it can be sent to Analytics. This is called the "gclid." Now, for some reason, that information appended to the URLs is being lost when your site loads.
You can do the following test: Copy your URL; for example: http://www.HaveResults.com and paste it into the browser. Do NOT hit enter, yet. You then want to add "?gclid=Test123", So the full URL you will see in your browser will be http://www.Haveresults.com/?gclid=Test123.
Now, hit enter; you'll see it stays for a moment, and then before the page finally fully loads, it disappears. That disappearing tells google that people clicking on that link are not being tracked by AdWords.


Finally, If you still find discrepancy, you can always contact the Adwords Support team.be ready with your Analytics tracking ID as well as your Adwords Client ID. 



Wednesday, 4 December 2013

Using the “The Skyscraper Technique” for SEO and Content Creation

This SEO technique is called 'he Skyscraper Method' because it shares the same logic of Skyscrapers; People always prefer the best of the best. and the highest of the high.

There are 3 basic steps to The Skyscraper Technique To Get Quality Links and Targeted Traffic:

Step 1: Find link-worthy content


Either by getting the top articles on Google SERP for your keyword, or by searching for the most shared pages of your competitors or Benchmarks (you can use MOZ's OpenSiteExplorer to get the pages with most backlinks for specific sites you believe have Skyscraper content.

Step 2: Make something even better


By converting keywords in your titles like (How to, Top, lists, Best, Free, Great, Why, Tips, etc.) and implementing SEO wisely, like using the KWs in the title tag, Header, and URL. also making your page mobile and social media friendly, using multimedia (images, and videos), or creating infographics. And of course making the page fast and clean.

Step 3: Reach out to the right people


There are many ways you can reach the right people for this sculptuerd piece of content. Just be creative. You can simply share this content manually with the websites you mentioned within your blog post, or searching for similar content on blogs, forums, or social media pages, and share it.



Wednesday, 2 October 2013

New Google Analytics Certification Program. Register now for Free!

With all the new features and rapid changes to Analytics, Google has finally announced the starting date for the Digital Fundamentals Analytics Live Course.
After completing this course, you will understand:

  • Why analytics is important for growing your business
  • Definitions of key concepts and terminology
  • How to plan ahead to capture the insights you need
  • How to navigate common Google Analytics reports

The materials for the first four units of the course will go live on October 8, 2013. The course discussion forum and Google+ community will also open on October 8. The remaining two units will be released along with the course final assessment on October 15, 2013.

Course overview

This course consists of several main components:

● video and text lessons
● practice activities
● course assessments


All of these materials will help you learn about key concepts and tools to become a better practitioner of digital analytics and Google Analytics, in particular.

Units, lessons, activities and final assessment The class is divided into a set of units, each with a subset of lessons and activities for you to complete.

Each lesson will have a short video with a corresponding text lesson to learn about the material. Following each lesson, you will complete an activity that will help you practice what you've learned.

Each video is between three and five minutes long. Including the time it takes to complete the activities, we expect the course to take four to six hours to complete, but this depends on your familiarity with the content.

A Final Assessment and a Certification 

There will be a final assessment that reviews all the material covered in the course.
To earn a certificate of completion for the course:
You must finish all lesson activities and pass the final assessment with a score of at least 80%.

Google Analytics Course Community

 During the course you have the opportunity to connect with a global community of participants. The community is a place where you can discuss the activities, get technical assistance and get feedback on your work.

You will also have the opportunity to join Google Hangouts where you will hear from experts about the course material and digital analytics in general.

If you find yourself spending a significant amount of time on a particular activity, or if you get stuck, please use the resources on the site and ask the community for help.

To register now Before the course starts, Go to https://analyticsacademy.withgoogle.com 

Wednesday, 25 September 2013

Send a Specific URL Traffic Analysis to Anyone (A very Old Trick)

By +Mina Adly Younan
This week I knew that my SEO curiosity is limitless. I got frenzy on Fiverr hiring seo clerks to do some White (and Black, grey, and blue) Hat SEO to some of my sandbox websites just to understand what techniques I might be missing.

I was not impressed much with most of them, and the good ones were just creating me profiles with backlinks to my sites on Amazon, Flirt, Opestreetmap, bookcrossing, audioboo, freecode, miraja, care2, qik, and other alike sites with PR5 to 7

Others spinned one or two of my sites' posts and republished them with links on other guest posting blogs. The rest just forwarded me visitors (that is Black Hat of course because these visitors were forced to have my site opened on their browsers without their intentions.)

Until I found one gig that does a real White Hat SEO and believe it or not I got ranked in one day for 2/3 of the keywords I sent them. Plus, Traffic on the tested site was increased by 100% and all are natural organic search engine traffic.

How did they do it? They refused to tell.

Not only that, they also sent me what they called a Stats Center to monitor my traffic.
MY TRAFFIC!!

How Could They send me my Analytics Data?

I asked them, but they said it is their own Stats Center and refused to tell me about its name.
The link they sent me looked like this: http://goo.gl/#analytics/goo.gl/bYXVQk/all_time (this is an example) and when you open it you see a traffic analysis report like this:



The good thing is it was very simple to me to find out that this is not THEIR stats center it is simply google's stats center and you can have one for any site you Shorten. 

Google launched an URL shortening service in September 2010 called goo.gl. Originally the service was used internally to pass links within Google, but the service was expanded to include external links as well.

If you used your google account and went to goo.gl you can shorten any website to get a code like this goo.gl/bYXVQk.  

One important caveat. You can track anyone's goo.gl URL by adding .info to the end of it (or simply a "+" sign like this goo.gl/bYXVQk+. you will then be redirected to what they called the Stat center with a URL that looks like this http://goo.gl/#analytics/goo.gl/bYXVQk/all_time 

Now, Let's talk about what that link doesn't show you. You can't see who posted it. (Ok, I confess. It was me.) You can't see how many visitors visit haveresults.com total. You can only see how many clicked on the specific short URL to get there. 

So, that was simply what they did. First, they shortened my sandbox site on goo.gl. they took this link (did their own Backlinking with the URL as the href and my keywords as the anchor text, I still did not know how or where but I am sure it will eventually be indexed on Moz, or MajesticSEO, or Ahrefs, or any other backlinks trackers software). That is it, then sent me the "Stats Center" URL. 

Wednesday, 11 September 2013

Email Marketing Tips Newsfeed







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Bounces to Leads Converter - The Ice Breaker of E-Commerce

I got a crazy idea that I believe will rock the SEO world.

let's agree first that SEO (and PPC) are not about traffic anymore but about Revenue and Sales.

Even if you are not selling any product, you need the traffic to sell ads of third parties.

OK then..

Do you know that the only challenge in SEO (and PPC) campaigns is not to drive traffic but to keep them? and what is really more challenging is to convert them to Leads to buy what you are offering.

70-96% of visitors abandoning your site will never return  

Here are even more facts:


  • 90%-99% Of Your Marketing Spend Is Completely Worthless
  • Email is a phenomenal profit driver, however most websites capture less than 1 in 400 emails from visitors (who have not purchased)
  • Up to 85% of shoppers who add to cart DO NOT BUY ANYTHING



Imagine:

Mrs. Lynda owns a store in a Big Mall and Mr. Christopher happened to pass by her nice store when he was doing his weekly shopping. He stayed for a couple of minutes, went through her products, felt interested in some of them, checked the prices, thought of dropping her store another visit when he is prepared to buy, then he left. 

30 minutes later, he entered another store selling the same products like you do, but the store looked better with more promotions and friendly staff. A cute saleswoman broke the ice and approached him. She asked him about what he is looking for, they talked for a while, she showed him some products, he was convinced and bought what he needed. 

And never came back to poor Mrs. Lynda who is selling the same thing. 

The Lesson here is: Sales NEED Ice-Breakers 


So,
The tool I created is not an invention per se albeit it does not exist yet. 
It is a combination of 3 already existing tools, but in one All-In-One Powerful onsite SEO tool
That I will call The Bounces2Leads Tool (AKA, The Ice Breaker of E-commerce) 

What it does:

It simply detects when a visitor abandons the website, then after they do, a window appears asking the visitor to chat with a representative if they have any inquiries before they leave.  
So, it is using the Bounce Exchange service but instead of popping up a banner, it will pop up a chatting window with a real person representative. 

Here is How Bounce Exchange Works:




As for the chatting services you can find hundreds of software online to choose from (I prefer those that can forward chats to Google Hangouts and can go mobile)

Finally, you can have an email marketing software to manage your newsletter in case your visitor preferred to leave their email address instead of chatting with a rep. 

But why have 3 services with a cost more than 3000$ if you can have only one that does it all for a fraction of that price (I did not price it yet but it will be way cheaper)



Thursday, 29 August 2013

Top Resources to Learn and Master SEO

Zach Bulygo created a list of 58 resources to help any one becoming an seo expert. I would love to share the list with you as it is truly handy not only for seo newbies but also for seniors as well.

But since it is 58, a strange number in fact, I will added 2 more resources to make it a complete SIXTY :) Is not Sharing Amazing?

Ok Here we are:

SEO 101

1. How Google Crawls – Discusses the basics of how Google crawls the web, indexes, and serves results.
2. How Google Works – If you want to get into SEO, you’ll need to understand the basics of how Google (and other) search engines work. This video provides a background on Google search.
3. Getting the Basics – If you want to get traffic from Google and rank well, you’ll need to have a site that Google views as high quality. It has certain signals that it uses to gauge a site’s quality. This article covers the basics of what attributes you’ll need.
4. PageRank – To understand the Google search engine and why some sites rank higher than others, you’ll need to have an understanding of PageRank. This Wikipedia article gives a good background. (It’s even referenced by Google employees.)
5. Quick Sprout’s Guide to SEO – A 9 chapter, infographic-style guide to SEO. A good resource if you don’t want to read a book but want something more thorough than a simple explanation.
6. Moz’s Guide to SEO – Don’t want to learn about SEO through long infographics? Then check out this 10 chapter guide written by the folks over at Moz.
7. SEO Starter Guide – Written by Google – A 32 page document which explains how to run SEO. This document was written by Google in 2010.
8. 8 First Step SEO Tips for Bloggers – Are you a blogger who wants to increase traffic to your website? Try reading this article first to get a good start on your SEO knowledge.
9. SEO Tips for Beginners – Are you a total novice when it comes to SEO? If so, read this short article which lists 5 things you can do right now to get you pointed in the right direction.

Free Tools

Quality, free tools – what could be better? Check them out:
10. Google Webmaster Tools – Before you look at any other tool, check out this suite of tools provided by Google. For help using Webmaster Tools, check out this page. Also check out Bing Webmaster Tools.
11. Open Site Explorer – Also known as the search engine for links, Open Site Explorer is a Moz creation. This tool allows you to see who links to your site, find links that point to old and broken pages, and research competitors to see who links to them. To check out the toolbar and view the product demo, check out this page. In order to understand this tool, you’ll need to be familiar with the termsPage Authority and Domain Authority. Note: this is a limited free tool. You can pay for enhanced access.
12. Microsoft SEO Toolkit – The Microsoft web team made an SEO tool. Check it out here.
13. Broken Link Finder – Having broken links lowers the quality of your website, which in turn hurts SEO. Find them and squash them with this free tool.
14. SEO Site Tools – An extension for Chrome that pulls up page rank, meta description, incoming links, and more for the site you’re visiting.
15. Keyword Suggestion Tool – A free tool (with an account) from SEO Book. Shows the number of searches for a specific keyword and gives suggestions.
16. Majestic SEO – A good tool for viewing backlinks to your website. Also check out Link Diagnosis.
17. Spider View Simulator – View your website the way a spider would. This will give your site a different perspective and may help you find and fix errors. Also check out their other tools.
18. Spider Test Tool – Similar tool as above, but this one is from SEO Book.
19. Robots.txt Checker – Errors in your robots.txt can cause problems for a spider’s ability to crawl your webpage. Find them with this free tool.
20. WordPress SEO Plugin – A popular plugin for WordPress. View the webpage to see a list of all the features.
21. Anchor Text Over Optimization – Google is cracking down on websites that are overly optimized for SEO. Part of that involves anchor text. This tool highlights where you may be at risk for anchor text over optimization.
22. Test Page Speed – Your website speed affects your page ranking, so you want to ensure your website loads as quickly as possible. This tool (from Google) will measure your site’s speed and offer suggestions for improving speed.
23. Google Trends – Shows volume of searches over time. A good tool to view keyword popularity.

Knowing the Status of Your Website

Want to know how optimized your website is for SEO? Check out these for help:
24. Anatomy of a Perfectly Optimized Web Page – Unsure of how to make an SEO optimized page? Or not sure if your page is optimized? Print out this graphic and hang it in your office.
25. Webmaster Guidelines – Take a while to read these guidelines and make sure your site is in compliance with Google. Don’t forget to check out the Link Schemesdocument, which has recently been updated. For a background on the update,check out this article.
26. Marketing Grader – HubSpot’s popular free tool gives you an overview of your marketing efforts, including an SEO analysis.

Tips and Tricks

By “tricks,” I don’t mean “If you just do x to your site, you’ll soar to the top!” That won’t work. These articles don’t promise anything of that nature. They give quality information for you to know:
27. Setting up an SEO Friendly WordPress Site – WordPress is a publishing platform that is used by millions of websites. Read this article if you have a WordPress site or want to get set up with one and are not too familiar with SEO.
28. SEO for Blogs – Don’t have a WordPress site but still want SEO for blogs? Have a WordPress site and want to learn about SEO for any kind of blog? If yes, check out this article.
29. Patrick McKenzie’s SEO Tricks – McKenzie provides some SEO tricks. Even if you’re advanced with SEO, it won’t hurt to read this.
30. Making Content Memorable – If you run a blog, it’s important to not put your time and energy into getting tweets, likes, +1′s, etc. Why? Because it’s still not totally clear how these play into Google’s ranking. You should be spending your time focusing on producing great content. This SEO Copywriting (SuccessWorks) article gives a good overview of how to turn an article from “meh” to memorable.
31. Strategic SEO for Startups – More good SEO tips from McKenzie, this time focusing on “Startup SEO.”
32. Quick Wins in SEO – Want some quick wins (that you may not be familiar with already) in SEO? Are you familiar with title tags and h2 tags? If not, check out this article. It’ll help bring some quick wins to your website.
33. SEO for Software Companies – Run a software company and want to know how to get traffic to your website via content creation? Check out this article for all the details.
34. SEO Tips from Gabriel Weinberg – Ever heard of the DuckDuckGo search engine? The creator of that search engine, Gabriel Weinberg, gives a few of his SEO tips here.
35. SEO for ecommerce – An 8 part article which delves into optimizing an ecommerce site for SEO.
36. Conducting a Competitive SEO Audit – HubSpot gives an overview of how to conduct an SEO audit of the competitive landscape.
37. What Every Programmer Should Know – Are you a developer that’s a little unsure about SEO? Read this article written by a developer explaining the ins and outs of SEO.
38. Best SEO Tactics Post-Panda – In February 2011, Google released a relatively significant update to its algorithm. The update was known as Panda and it hurt the traffic of a lot of sites. This Quora thread gives good tips for surviving and maintaining strong Google traffic in a post-Panda world.

Staying Updated

As mentioned, staying updated on Google algorithm changes is important. Of course, there are a few principles that are timeless and good policy. For example, maintaining a quality site with accurate information is top priority, because content is king. These things won’t change.
But being aware of any changes or updates to the Google guidelines and complying with what they’re looking for is required, too. These resources will help you do that. They also contain solid advice that you can use for your SEO efforts. Add these blogs to your RSS reader to stay on top of all things SEO:
39. Google Webmaster Central Blog – The official Google blog for all things related to its search. Written for webmasters.
40. Google Algorithm Changelog – A good, unofficial resource where you can find the change history to the Google algorithm.
41. Google Webmaster YouTube Channel – Frequently updated with a Q&A from Matt Cutts. If anything about SEO is a “must watch,” it’s this. No speculation, no conjecture, just accurate information from a key employee on Google’s search team.
42. Moz Blog – A variety of topics in the SEO arena are covered. Features a variety of guest bloggers.
43. KISSmetrics SEO posts – A collection of SEO articles that have been posted to the KISSmetrics blog.
44. Search Engine Land – This homepage has lots of good articles related to SEO.
45. Dave Naylor – Dave Naylor is well respected in the SEO industry. Read his blog to get the latest insights.
46. HubSpot SEO Posts – A collection of posts HubSpot has relating to SEO.
47. SEO Book Blog – Aaron Wall is well known in the SEO community. This is his blog, which is part of his site.
48. Search Engine Journal – Gives you tips while also providing some industry news and commentary.
49. SEO Roundtable – Provides a good overview on SEO news.
50. YouMoz – Blog posts written by the Moz community.
51. Search Engine Guide – Contains lots of intriguing and educational posts..
52. Alltop SEO – A continuously updated collection of all the top posts from a variety of SEO blogs.

Getting Inside the SEO Industry

Want to engage and communicate with SEO enthusiasts? Check out these resources:
53. Webmaster Central Forum – A large forum hosted by Google where you can get help with SEO issues.
54. Moz Community – A community hosted by Moz that features a Q&A, articles written by others in the community, and webinars.
55. SEO Subreddit – An SEO community in Reddit. Features news, Q&A, case studies, and more.

Get Help

In addition to getting help with the 3 resources mentioned above, you can also try these paid methods:
56. Talk with an Expert – Need to talk to someone for help or advice with SEO? Check out the experts available on Clarity.
57. SEO Book Community – A popular SEO community. It does require a paid account of $300 a month.
58. Inbound – A Hacker News-like discussion board where many inbound marketing issues are covered. There’s a heavy focus on SEO here.

To Make them 60


Good LucK! 








Tuesday, 20 August 2013

Getting My CV Ranked on Top of Google and Search Engines with SEO



A very simple White Hat SEO method to get your LinkedIn Profile (CV) on the First Page of Google SERP (Search Engine Results Page).



Hurry up and use this method before Google change its Algorithm!!

The idea is Simple, since LinkedIn has a higher PageRank than any other website, so Google favor it over them on any common Key Phrases (especially when you have it on the title) ofcourse you can add it also on the Linkedin Public Profile permalink, but I would not recommend it unless you do not care about personalizing it.


Thursday, 1 August 2013

Presentation on The History of Search Engines - Slideshow and Infographics

The History of Search Engines and SEO goes back to the 1990 and is getting upgraded in a very vast speed. In this Slide show you will see how it starts, what techniques people used to do to rank on search engines and how hard and technical it was until google updated its algorithms and made SEO more about content, Value, and User Experience.
The slide show is 101 slides, but I promise you will find it very interesting and informative and won't take you more than 30 minutes.


And Here is the Infographic 



Top search engines


And Another One Too 



Search Engine History
Infographic: Search Engine History by Infographiclabs

Tuesday, 16 April 2013

Free SEO Tools to Monitor Your Brand Reputation

Basic (Free) Tools to Monitor your Brand (name):

1- Google Alerts: are email updates of the latest relevant Google results based on your choice of query or topic. You can subscribe to each alert through email and RSS. The alerts track blog posts, news articles, videos and even groups. Set a “comprehensive alert,” which will notify you of stories, as they happen, for your name, your topic, and even your company.

2- Yahoo! Pipes: is also a good tool for aggregating and combining feeds into one central repository.

3-Technorati: is the largest blog search engine in the world. They say that if you don’t claim your blog in Technorati, then you don’t own it! When you register with it, Technorati tracks “blog reactions,” or blogs that link to yours. Search for your brand on Technorati, and subscribe to RSS alerts so that when someone blogs about you, you find out.

4-Backtype: is a tool for monitoring blog comments. If people commented on various blog posts, citing your name, you never used to have a way of tracking it, until now. Backtype is a service that lets you find, follow, and share comments from across the web. Whenever you write a comment with a link to your Web site, Backtype attributes it to you.

5- Yacktrack: lets you search for comments on your content from various sources, such as Blogger, Digg, FriendFeed, Stumbleupon, and WordPress blogs. If you comment on a blog, you can locate other people who are commenting on that same blog post and rejoin the conversation.

6- Commentful: used to track your social comments on the web.

7- co.mments: Also used to track your social comments on the web. 

8-  boardtracker.com to get instant alerts from discussion boards threads citing your name (brand).

9- Boardreader Also used to get instant alerts from discussion boards threads citing your name (brand).

10- Big Boards The same as the above it is used to get instant alerts from discussion boards threads citing your name (brand).

11- Twitter search where you can locate any instances of your name and decide whether you want to tweet back or ignore them. It really depends on the context and meaning of the tweet.

12-  Twilert used to receive email alerts about tweets mentioning you

13- TweetBeep additional tool you can use to receive email alerts.

14- FriendFeed is a social aggregator. You have the ability to take all of your social accounts, such as YouTube, Delicious, Twitter, blog, and Flickr, and pull them together into a single (Friend) feed. You can conduct searches on your brand throughout all social networks at once using this search engine.

15- Alert Thingy. very helpful if you want to receive alerts straight to your desktop

16- Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services. It allows you to track mentions of your brand across all of these areas.

17- Serph social search engine

19- Keotag.Other social search engine

20-  Filtrbox only delivers the most relevant, credible mentions of things you need to track.


brand monitoring and reputation tracking

A Simple Way to Write Effective Ad Copies


  • Headline – Use your main keyword
  • Line 1 – Promote a benefit
  • Line 2 – Show your USP (unique selling proposition)
  • Display URL – Use Capitalization in your domain & add your keyword after the /. You can also remove the www from the Display URL if you need the extra room.


A Simple Way to Write Effective Ad Copies

What to Check in an Adwords PPC Audit? And How to Manage Adwords?

What to Check in an Adwords PPC Audit? And How to Manage Adwords
If you want to audit an Adwords account for your company or for a client there are some areas, or if you want to manage a currently running account, there are few areas that most people skip , but managing them will increase your accounts efficiency, increase your Quality score and ad rank and decrease your cost per click.

1- Search Terms A Gold Mine

You may have added a long list of keywords to your ad groups (let’s say 1000 keywords for all the campaigns) and you left them running for a couple of weeks, your audience will trigger your ads with different keywords variations (about 100,000 variations). So, do you know where these variations are? And what to do with them? Go to the Keywords tab, selected click “See search terms” and select ALL.

This will show you the actual keywords your Ad is being shown for, their CTR (click through rate) and even conversion rates (if you set the conversions tracking).
This report is highly important because you might think that your conversions are coming from specific keywords, but running this report will show you that actual conversions were coming from more specific variants of their main keywords. Once you identify these keywords you have to either add them to their right ad groups or create new campaigns (or ad groups) for them.



2- How long is your Negative Keywords List?

After you run your report, scan the keyword list it gives you for phrases that don’t match your product or business. Add those keywords as a negative search term for that Ad Group or Campaign.

3- Use Match Type to separate Important Keywords

If you have specific ad groups for brand keywords, competitors, industry related keywords, strategic exact match keywords, etc. you may need to exclude all the targeted keywords in one ad group from the rest ad groups to be able to know precisely how your keywords and ad groups are performing. For example, if you have an ad group for your exact match keywords [buy Samsung S4 online] and [buy iphone 5 online] you will have to add these phrases as negatives to the rest of your ad groups. Or if you have an ad group for your competitors, you will also add them as negatives to the rest of ad groups keywords lists. But be careful with this method because you might add a very important keyword as a negative keyword in a top campaign level without adding it as a positive keyword in the right place. If you are not sure of what you are doing, it is not important to use the above method as it won’t affect your campaigns performance. It is only helpful if you are savvy for accurate data.

4- Use Tightly Themed Ad Groups

When you start a new Ad Group Do Not Overload it with Keywords! This is a major mistake that many people make. You need to keep your Ad Groups very targeted.

  • Digital Cameras
  • DSLR Cameras
  • Compact Cameras
  • Telescopic Cameras

Those should be 3 unique Ad Groups. Resist the urge to pile them into one Ad Group because they are all cameras.

5- Play with the Quality Score rules:

If you do not have Quality Score enabled, click on the Keywords tab and select Columns. Make sure the Quality Score is checked. Try to get 7/10 and above for all your keywords. Try to improve any score lower than a 7 and anything lower than a 5 is a serious issue.
Usually Quality Scores can be improved simply by doing a better job of grouping your keywords and writing ads with the specific keyword appearing in the ad at least twice.
If you are doing that and still getting a low score it could be that your CTR is too low or your landing page needs to be more relevant for that keyword. As a last resort simply delete the problem keyword. This is much easier to do if it is a low traffic keyword to begin with.
Sometimes Google will give you a low Quality Score for seemingly no reason at all. You may think you are doing just about everything right and still get a lower Quality Score. In these cases you may want to use a high Quality Score broad match or phrase match keyword combined with a HUGE list of negative terms to get Google to mainly only show your ad for the keyword you’re having issues with. Hopefully you will not have to go to that extreme.


7- Split Testing

You need to be split testing ads against one another. Every Ad Group you have should be running at least two variations of an ad at all times in an effort to find a better performing ad.
However, after you have been split testing ads for a while you will find it harder and harder to beat your best ad. This is where split testing can actually hurt you because 50% of your clicks will be going to an underperforming ad.
The solution is to duplicate your best ad 3 times (or more) and run it against 1 copy of your new ad. This will keep your CTR steady while you test. You can play with the mix to get a percentage you are comfortable with.
Remember to go into your campaign settings and set your ads to rotate more evenly so you can get an accurate split test.



Source: 10 Details Tips for managing Adwords campaigns 

Thursday, 11 April 2013

I Discovered a Way To Share over 200 Analytics Metrics from your Site to the Public

by +Mina Adly Younan
There are many visitors counters outside that you can embed in your website and let anyone see how many visitors you get and from where.

But what if you want to share more detailed and technical data like average visit duration, or traffic sources, or searched terms, or user behavior. i.e. Google Analytics data for public.

Or, You might have a client who wants to watch his Analytics important information always updated on a friendly dashboard without having to login any Analytics accounts and search for data.

I did not invented the method. It is an API created by Google to link Google Analytics with your Google Drive spreadsheets. But how it can be used to present the data for the public is simply by linking Google Drive with Google Sites to import all the generated data (in a Graph format) and present them online where you can decide either to make it public and iframe it in your website or make it private and give access only to those who matter.

How To link Google Analytics with Google API with Google spreadsheets with Google Sites with Your site?


It may sound complicated but believe me it is not rocket science. You can do it all in 10 minutes max.

here we go: (of course You need to make sure that all the Google Products are under the same user)


  1. Go to Google Drive and Create new Spreadsheet
  2. Open Tools > Script Gallery
  3. Search for "Google Analytics" and select Analytics Report Automation (Magic) script, and install it
  4. After authorizing the script go back to the spreadsheet and select again tools > script editor
  5. Go to Resources > use Google APIs
  6. Enable Google Analytics (switch it on) Then click on Google APIs Console 



7- A new tab will open 
8- Click API Project (drop-down menu on the left corner) > Create 
9- Type the project name and press Create
10- Enable Analytics API (under the All services)


11- On the left hand side menu click on API Access 
12- Under the Simple API Access you will find an API key. Copy that key, close the tab and paste it in the previous script tab. Then click the save button.
UPDATE: You Do not have to copy and Paste the API Key anymore




13- Close the script tab and refresh the spreadsheet tab. 
14- A new Menu Item called Google Analytics" will appear on the top. > Go to Create Core Report


15- Authorize Google Apps Script to access Analytics (sometimes you have to repeat step 14)
16- To get the data out of the GA click the Google Analytics menu again > Find Profile /ids
17- Copy the GA parameter and paste it in the ids section and put the number of days you want (28 for last month) and the file name in the "sheet-name" 
18- for the whole 200 dimensions and metrics you will find them here:


19- click the Google Analytics menu again > get Data
20- Highlight the data you got and click on "insert Chart" to have them in a graphical visualization 


How to Automate Google Analytics Reporting Script? 

To pull this data every specific time, you can use the triggers tool of the Google spreadsheets

21- Tools > Script editor. 
22- Resources > all your Triggers > Add a new Trigger > select Get data  menu item  > define the frequency (e.g. every hour) Click Ok and SAVE the script. 

How To create a Public or Private Dashboard to visualize the Analytics data?  

23- Go to Google sites  > Create a new site > go to edit a page 
24- click on the insert menu and click Chart > select the spreadsheet chart you've created before. > SAVE



Now you can share this site, make it public or keep it private. 
You can also insert it in any other site  

and here we are, all the GA data you want in one place, updated and friendly presented. 



For more resources:

Tuesday, 9 April 2013

Do I have to Create a new email address for each Adwords Account?

The short answer is Yes.
It might sound annoying or pointless to create a new email address for each Adwords account. A friend might ask you to manage their Adwords, do you have to create an enw email, just for them? 
Yes, you have to. 
Because Google do not allow Adwords users to manage more than one account, unless the are an SEM agency (or a 3rd party professional). In that case, you will have to create the MCC. (My Client Center)

Here are some brief points, to avoid any confusion when creating and linking Adwords accounts. 
  • You do not give MCC account manager access because MCC is not an account. It is a manager. To link an Adwords account to MCC the invitation has to be send from the MCC itself. And it is not an invitation, it is a linking request done from the MCC dashboard (interface)
  • However, both the sub-level account and the Top Level MCC can terminate the access at any time.
  • It is not allowed by Google Adwords to let you have access, with your personal email, to other Adwords accounts to administer them, if you already have your own Adwords account. 
  • A rule of a thumb: one Email account for each Adwords account. If you want to manage more than one Adwords account, you have to be a 3rd party SEM Agency, in that case you will need the MCC account (My Client Center), and link the other Adwords accounts (those which each of them has its own email address).
  • You do not have to create the email accounts, for the Adwords only purpose, on Gmail. Yet, you can create them on any corporate email, or any email server you have access to.
  • Canceling an Adwords account does not authorize you to have access to other Adwords accounts. An Adwords access needs a dedicated email account, or go and have an MCC, but still you will have to create a new email for the granted access, unless you have the customer ID, then you invite the customer with their ID, and they should accept your access.

Conclusion,

If you want to manage multiple Adwords accounts you will need to
  1. Create an MCC account.  
  2. MCC is only a user interface and API. It is not an adwords account and it does not manage accounts directly.
  3. To link adwords accounts to MCC in order to be able to access them directly, you should have the customer ID for the Adwords account (If there is no account, create an email, and an adwords account, and take the customer ID to the MCC to invite this created dedicated account). Or, create the new account on the MCC and create an email account and invite the email account from the MCC directly.
  4. The 2 parties should accept and grant access to each other.