Showing posts with label mobile SEO. Show all posts
Showing posts with label mobile SEO. Show all posts

Tuesday, 16 April 2013

Mobile Search Advertising Around the Globe - Download 2013 Report

With smart mobile devices becoming ubiquitous, advertisers need to adapt their online marketing strategies to more closely reflect how people search, buy and share. Specifically, marketers will need to learn how to communicate with an always-on audience, think harder about allocating ad budgets across devices, and develop better attribution models to account for the fading boundaries between online and offline commerce.

Written for the online marketer, in this white paper you will learn:


  1. The latest mobile search trends and projections
  2. Advertising cost and performance across devices
  3. How to optimize mobile search opportunities


Wednesday, 20 March 2013

Advanced SEO techniques for e-Stores (infographic)


SEO techniques and Best practices for e-commerce and online Stores









  1. Use the semantic mark-up (rich snippets) to identify the specific content of the leaf and immediately give the user, since the SERP, information about the content of the ad, therefore maximizes the chances of clicks useful.
  2. If an item is no longer available instead of sending the user to a page completely useless, create a special that gives an indication of the possibilities offered him, maybe similar products or other alternatives. 
  3. Feedback: the ratings are low and you do not even produce them, will be the users will do it for you. Certainly will not be optimized, but since people are talking about naturally, most of passage.
  4. Use the filters and the pages tag: optimizes only the first page-level tags and filters, so as to avoid duplication
  5. Fill in the title: use generic keywords monetization. A good title can be: price / review / sale / Economic + product name.
  6. Geolocation allows not only to succeed in the SERPs, but also with users. If I live in Italy, even if I buy online, I will hardly offered in America. This speech is even more important when it comes to a store that sells both online and live. The watchword today, thanks to the development of the mobile is geolocation.
  7. Recent additions to the homepage post a direct link to the new arrivals. A user who frequently visit your site or search the news would appreciate because they do not have to dig into milel categories and filters to find new products.

Also, Do not forget:

  1. Pagenation
  2. Using USPs (Unique Selling Propositions) 




Thursday, 14 March 2013

Conversions from Mobile Search: New Research - Infographic

Google and Nielsen have conducted a new research that all marketers should consider seriously:

77% of mobile searches happening at home or at work

and half of mobile search conversions happen in one hour

Thursday, 28 February 2013

Mobile Traffic and Advertising In 2013: infographic

Smart Ad Server has created an interesting infographic about 3 Key Points About Mobile Advertising You Should Know In 2013

1- Mobile Traffic Vs Desktop in 20132- Mobile web Vs. Mobile apps 3- Ad performance and ad formats on different mobiles OS and platforms


Mobile Traffic and Advertising In 2013: infographic

Wednesday, 23 January 2013

Advanced Free and Paid PPC Tools for Adwords



WordStream’s Google AdWords Performance Grader

WordStream's Google AdWords Performance Grader is a free AdWords tool to help AdWords advertisers better understand how well their campaigns are performing compared to PPC best practices. The AdWords Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables.

Certified Knowledge REPORT ANALYZER

The Report Analyzer allows you to easily find where you are making and losing money. Stop wasting time in Excel, this tool will do much of the work for you.

Certified Knowledge QUALITY SCORE ANALYZER

Determine exactly where you need Quality Score help. We'll give you an ordered list (and help) of where you need to improve your Quality Scores.

Certified Knowledge MASS AD COPY CREATOR

Easily create hundreds of ad copies across many ad groups. Perfect for creating ads for testing purposes or just building (or rebuilding) an account.

Certified Knowledge KEYWORD MIXER

The tool is perfect for when you want to expand your keyword list; especially using long tail methods. Easily create thousands of keywords.

Certified Knowledge CONFIDENCE CALCULATOR

This tool will let you compare tests against the control group and let you know if any of your tests have reached statistical significance.

Certified Knowledge GEOGRAPHIC KEYWORD FINDER

Get a list of the major geographic keywords available for your area. Find zip codes, cities, metros, counties, and more. Currently available on for the United States.

Certified Knowledge BROKEN LINK FINDER

Use this tool to make sure your URLs work.

Certified Knowledge SERVER HEADER CHECKER

This tool will tell you the server status of any URL. Check to see if you are using redirects, have error pages, or see other server information.

UberSuggest Keywords Suggestions Tool:

A great tool that makes good use of Google Suggest and other suggest services.

QueryMiner Free Negative Keyword Tool

Here is what they say: Most AdWords accounts have anywhere from 2%-35% of their budgets being wasted on irrelevant search queries.  Get your FREE analysis and see if queryminer is right for you.  It's not unusual for the free negative keywords we give you to easily cover the cost of your queryminer subscription.



Thursday, 17 January 2013

Google Mobile Ads Showcase - free app on Play! Download it


Your clients are wondering about mobile advertisingSo, Instead of showing them static mobile ads
Why not give them the real thing?

The mobile Ads Showcase App lets your clients experience mobile advertising exactly as their customers will. 

Just upload your ad on your android Smartphone or tablets.

 See the app in action and learn more about how it works on the Creative Sandbox site 




Are your clients asking about mobile ads? Are you looking for a way to show them how mobile ads work on smartphones and tablets?

 The Mobile Ads Showcase App lets you demonstrate Google’s mobile ad formats, from simple text ads to interactive mobile rich media. 


- View updated Gallery with the latest and greatest in mobile ads- Upload HTML5 ads and test them inside the MRAID compliant SDK test sandbox- Receive push notifications when ad updates are available


The app lets you explore what best-in-class advertisers are doing with mobile rich media, and learn about all that’s possible with Google Mobile Ads. 

Additionally, agencies can use the app as their mobile portfolio by coding, testing and uploading their HTML5 ad examples to the MRAID-compliant “My Ads” screen. The app is now available for Android smartphones and tablets through the Google Play Store

See the app in action and learn more about how it works on the Creative Sandbox site.  


The app lets you explore what best-in-class advertisers are doing with mobile rich media, and learn about all that’s possible with Google Mobile Ads. Additionally, agencies can use the app as their mobile portfolio by coding, testing and uploading their HTML5 ad examples to the MRAID-compliant “My Ads” screen. 

The app is now available for Android smartphones and tablets through the Google Play Store

See the app in action and learn more about how it works on the Creative Sandbox site.  
Discover and learn possibilities of mobile HTML5 ads by interacting with industry-leading examples in the Gallery. 

Develop and test ads with MyAds, The MRAID (http://www.iab.net/mraid) compliant app SDK test sandbox. Available for both smartphone and tablets.

Features:

- View updated Gallery with the latest and greatest in mobile ads
- Upload HTML5 ads and test them inside the MRAID compliant SDK test sandbox
- Receive push notifications when ad updates are available


This app is primarily for creative and media agencies and engineers/developers that build mobile ads with HTML5.






Smartphones and tablets can be great creative canvases for brand advertisers, and many agencies are helping brands go big on mobile. But it’s hard for agencies and advertisers to experience the full interactivity of mobile rich media -- mobile video and HTML5 ads --  through static images alone. 

Last night Google's annual Creative Sandbox event in New York, they unveiled the new Mobile Ads Showcase App, which lets you experience mobile ads exactly as your users will. 



Wednesday, 16 January 2013

Free keyword suggestion tool for your SEO and PPC campaigns



Übersuggest is a Free keyword suggestion tool that makes good use of Google Suggest and other suggest services.

keywords suggestion tool
Übersuggest Logo


How it works?


  1. Write a term in the box.
  2. Choose a language and a source. Übersuggest can get suggestions either from regular Web search or from search verticals like Shopping, News or Video (more to come).
  3. Übersuggest takes your base term, add a letter or a digit in front of it, and extracts suggestions for it.
  4. Click on each word to get further suggestions based on that term.
  5. Add each keyword to your basket clicking on the plus sign on its left.
  6. Add all visible keywords to your basket clicking on the large grey button.




Monday, 14 January 2013

SEO and Friendly Designs Trends for 2013



When creating your new website, or thinking of updating your existing one to be on top of the digital trends and make the best user experience out of any visit to it, you will need to put some things in mind.





  1. Focus on participating in Social media conversations, instead of creating and managing pages. Social media is about personal interaction and conversation, and people don't invite brands into those conversations. In 2013, we'll see a shift from brands trying to build their own social platforms; instead, they'll start participating in ways that provide consumer value.
  2. You need 2 pages for mobiles redirection (one for smart phones and other for tablets) Tablet usage tends to be more research and entertainment focused, whereas smartphone usage is more task focused. In 2013, we'll have more ways to target and identify device types and deliver better messaging. This not only applies to digital media opportunities, but also to your response goals and metrics as well.
  3. Sharing, Sharing, Sharing, and Sharing: It is the year of social media and sharing your good stuff with the world. So make it an easy and simple and interactive fun process.
  4. QR codes are not trendy anymore as they are not getting pre-installed on new devices and users have to install scanner apps to read them.
  5. If 2012 was the year of Photo sharing (instagram was a good example), 2013 might be the year of video sharing. so be prepared.
  6. There's been a lot of discussion about whether or not cookie tracking is an invasion of privacy, and in 2013, there will be some legislation either for or against cookie tracking. And either way, digital advertising will increase.
  7. Put the Retina Web in mind. After the release of Apple’s MacBook Pro with the retina display it became the new trend that will replace all the old displays. The retina display has over 5 million pixels which is double most others, pixels are no longer noticeable at a normal viewing distance. Traditionally, as resolution would increase everything would get smaller, giving more desktop space. But with 2880x1800 resolution on a 15 inch laptop screen, you don’t necessarily want icons, etc. to be smaller but rather ‘crystal clear’. So to compensate for this new resolution, Apple had to do some clever software tricks by adding a doubling routine. The ‘doubling’ makes all updated apps (apple’s and a few others so far) look awesome! This will also correctly maintain the layout and dimensions of websites, but the downside by doing this is it makes old icons, pictures, and graphics look fuzzy. For example, if you right click and save an image off of a site and it is 100px x 100px, taking a screenshot (what is actually being seen) of the same image it would be 200px x 200px looking twice less clear because the 100px image is being stretched by a factor of 2 horizontally and vertically. The standard dpi (dots per inch) for web graphics used to be 72 but now there are displays that can support almost 300 dpi, close to print quality, making the web need a major overhaul. The solution is to start providing higher quality images. To keep page load speeds optimized, developers can use JavaScript to detect if the display resolution is this new 2880×1800 or higher and only load the high resolution graphics for these users. Since retina users are accustomed to super crisp text and graphics from other apps, they are looking for the same experience on the web, which makes non updated websites seem even worse.



Thursday, 3 January 2013

Top 3 Popular Mobile Advertising Platforms



The most popular mobile advertising platforms are:

  1.  Millennial Media
  2. iAd from Apple
  3. AdMob from Google 


Some SEO Challenges for Mobiles

We all agree that the future of browsing is going into the mobiles direction. But the future was  "internet and search engines" not a long while ago.

Now, adding internet sites to SEO to mobiles, the equation became very complicated and challenges began to arise.



Your site’s mobile version should rank well for short-tailed keywords

Mobile users search for shorter keyphrases, or even just for keywords. Even mobile devices with QWERTY keyboards are awkward for typing long texts and this is the reason why mobile searchers usually are very brief in their search queries. Very often the search query is limited to only 2 or even 1 words. As a result, if you don’t rank well for shorter keyphrases (unfortunately, they are also more competitive), then you will be missing a lot of mobile traffic.

Even if you can make it to the first SERP, Your site must rank on top 3 results.

Users hate to scroll down long search pages or hit Next, Next, Next. Desktop searchers aren’t fond of scrolling endless pages either but in mobile search the limitations are even more severe. A page with 10 search results fits on the screen of a desktop but on a mobile device it might be split into 2 or more screens. Therefore, in mobile search, it is not Top 10, it is more Top 4, or even Top 3 because only the first 3 or 4 positions are on the first page and have a higher chance to attract the user’s attention without having to go to the next page.

Wednesday, 2 January 2013

The top 10 free PPC tools for SEM Paid Advertising



Although it may look simple to run a PPC campaign on Google Adwords, Microsoft Bing, or even Facebook, it is actually a more complicated task than it may look. (and it is not even enough to be certified by Google or Microsoft as an advertising professional) 
A professional SEM specialist is a person who thinks PPC, and knows how to use the right PPC tools. 
In fact, if you search you will find numerous PPC tools, some are free, some are not. 
Hereunder are the top 10 free PPC tools

1. Google: There are 11 resources included in it.  
  • Google Ad Words Editor – This is a great time saver for building and setting up huge campaigns.
  • Google Website Optimizer – This tool allows you to test and optimize site content and design.
  • Google Analytics – Provides much of what an expensive analytics package can for free.
  • Google Insights for Search – A great keyword tool for determining seasonality and trends.
  • Google Mobile Ad Preview Tool – Offers a quick way to see your ads on mobile devices.
  • Other Google tools include: Google traffic estimator, Google Alerts, Google Trends, Google Ad Planner, Google URL Builder and most recently the competitive tools through the Ad Words dashboard.




2. Keyword Map: A keyword generation tool. It displays the results visually and showcase areas of possible expansion.


3. Ad Words Wrapper: This is a great tool for creating match types.

4. Compete: Provides competitive intelligence for keywords and ad copy. This is a great tool to identify any keyword gaps you might have with your competitors.  

5. MSN Ad Lab: A full range of tools ranging from audience intelligence to keyword research. I also recommend adding the free Excel plug in.

6. Keyword Mixer: A quick way to build out a long-tail keyword list.

7. Niche Keyword Finder: This is a great resource to ensure your bases are covered with your keyword portfolio. This often picks up themes that would normally go unnoticed.

8. Typo Generator: This tool quickly produces common misspellings and typos of the desired search term.

9. Geo Keyword List Generator: This is a great tool for building out geo modified keyword list. Just add a zip code and radius and this tool will pull in all cities, zip codes and abbreviations of relevant geo in that area.

10. Spyfu: Spyfu provides competitive intelligence for keywords and ad copy. This is a great tool to identify any keyword gaps you might have with your competitors. There is a pro version, but the free version gives you the big picture overview.

tools for free for pay per click SEM







Friday, 28 December 2012

What is a Professional Trusted SEO Audit Process Flow?


By Mina Adly Younan

SEO Audit Process Flow


1- Receiving the request from the client:
Understanding client’s objectives (increasing traffic, restructuring the website, redesigning the pages, optimizing landing pages for SEO and/or PPC campaigns, branding, content management, etc.) 

2- Navigating the website and examining the user experience factors
Duration: 3 hours

  1. Navigation and Usability
  2. Graphics design and in relation to client’s objectives and
  3. Content readability
  4. Ease of Navigation and interlinking
  5. Credibility factors
  6. Forms of contacts
  7. Speed Testing
  8. Browsers and platforms testing
  9. Social Media integration and interactivity
  10. Content update rate
  11. Content Plagiarism check-up
  12. Typos and grammatical mistakes checking
  13. Checking Redirection protocols (permanent and temporary)
  14. Checking Error pages (404 HTML error) 




3- Search engines visibility:
Duration: 3 hours
SEO team will then crawl the website to find out how search engins can read the site through the following:
1- Find the indexed and un-indexed pages on top search engines
2- Find and analyze sitemap (if existed)
3- Find and Analyze robotics.txt (if existed)
4- Scan the website to figure out the readable and the hidden parts on search engines


 4- Initial Keywords Analysis
Duration: 3 hours
A through KWs Analysis Should be made in any SEO Audit, to find and optimize each website’s strategic keywords and Phrases. Hence, the following factors should be taken into consideration based on an initial keywords list (normally provided by the site owners or the client):  
·         Current website ranking with respect to these keywords
·         Study of the competition’s keywords
·         Study of the client’s products and services
·         The volume of traffic that current keywords are bringing to the site, in addition to the potential traffic volume for the suggested keywords

5- Keywords suggestions
Duration: 2 hours
After analyzing the primary keywords, the SEO team generates a secondary keywords list that believes are important for both traffic and relevancy. These extracted keywords are then broken-down in a big list based on relevancy, high traffic volume and low competition.

 6- Organic Traffic sources
Duration: 1 Hour
If the client provides us with their Google Analytics access, we will analyze the traffic and get deeper results on traffic sources, if not The SEO team will use their own tools to know some vital traffic breakdowns concerning the website. 



7- On-Site Analysis (Home Page and inner pages):
Duration: 1 Hour per page
 The SEO team analyzes the following factors and gives the right recommendations for the client:
Overall Score
Page Rank Score
SEO Structure
·         WWW Resolve
·         IP Canonicalization
·         Robots.txt
·         XML Sitemap
·         Images
·         Headings
·         Text/HTML Ratio
·         Flash
·         Frames
·         Blog
·         URL
·         Title Meta Tag
·         Description Meta Tag
·         Headings
·         Images
·         HTTP Status Code
·         Referrer
·         Link Count
·         Content-Type Header
·         4XX (Client Error)
·         5XX (Server Error)
·         Duplicate Page Title
·         URLs with Duplicate Title Tags
·         Long URL
·         Overly-Dynamic URL
·         301 (Permanent Redirect)
·         302 (Temporary Redirect)
·         Meta Refresh
·         Title Element Too Long
·         Search Engine blocked by robots.txt
·         Meta-robots Nofollow
·         Blocked by X-robots
·         Blocked by meta-robots
·         Rel-Canonical
·         Blocking All User Agents
·         Blocking Google
·         Blocking Yahoo
·         Blocking Bing
·         Internal Links
·         Linking Root Domains
·         External Links
·         Page Authority
·         Google analytics
·         Load time
User Experience
·         Favicon
·         Error 404 Page
·         Load Time (Seconds)
·         Microformats
·         Dublin Core
Mobile Optimization
·         Mobile Load Time
·         Mobile CSS
·         Meta Viewport Tag
·         Apple Icon
·         Mobile Redirection
Domain Security
·         Domain Registration
·         Domain Expiration
·         Spam Block
·         Safe Browsing
·         Directory Browsing
·         Server Signature
·         Technologies used 


8- Meta Data:
Duration: 15 minutes/page
A Metadata analysis is executed on all the inner pages and recommendations regarding the right use of them for best possible search engine and User experience optimization. The Following Attributes are analyzed:
1-      Title
2-      Description
3-      Headers (H1, H2, H3)
4-      ALT Images
5-      Microformats (rich snippets)

9- Backlinks Analysis
Duration: 2 hours
The SEO team will then run an inbound links analysis regarding the following aspects (Each will have a separate detailed report):
·         Root Domain Metrics
·         Linking Domains
·         Anchor Text Analysis

10- Competitor Analysis
Duration: 2 hours + 1 hour/competitor
The SEO team will inspect all the competing websites and find the top relevant and industry related competitors and add them to the list of competitors provided by the client. This list will undergo a complicated process of in-depth analysis to evaluate the behavior of all the competitors and give the client an overall vision of where they are compared to their competitors as well as a benchmarking report to where they are from the best and recommended online realization.
We will create a report analyzing the following:
1-      Search Engines Traffic Share
2-      Organic Completion
3-      Paid Advertising ads and budget by competitors
4-      On-site Competitor Analysis
5-      Off-Site Competitor analysis
11- Collecting the data and explaining each section
Duration: 4 hours
After analyzing all the factors and revising them, the SEO team will compile them all together in one file and add a brief explanation for each section describing  the problem, the objectives, the metrics used, and offering the recommendations.

12- The Executive Summary 
Duration: 4 hours
The final process is to read all the audit report again and write an executive summary recapping all the audited sections and giving the client an overall view of the added-value provided by the audit.

13- Proofreading and Upper management revision:
Duration: N/A
The Seo team will forward the  audit to the proofreaders to check the language and present it in a professional manner. They should send it back to the SEO team in case they changed any technical syntax. After that, the management should review the audit, add some observations if recommended, then send the audit to the client. 

Approximate Duration = 40 hours/Audit



Some Additional Resources:


Thursday, 27 December 2012

Reach customers that have visited your website directly on Facebook via Facebook Exchange (FBX)?



Facebook Exchange, or FBX, has introduced real-time bidding at the impression level on Facebook — working to increase the ROI of Facebook advertising campaigns. Enabling retargeting on Facebook, marketers can deliver ads to people on Facebook who have recently visited and engaged with their domains.


The Facebook Exchange allows approved third-party platforms to place retargeting ads on Facebook after users visit external websites marked with cookies.
When a user visits a site that has hired one of Facebook’s partner platforms (DSPs), a cookie will be placed on that user’s browser when the person reaches a stage that implies purchase intent. If a user does not complete a transaction, the DSP will be able to bid on retargeting ads that appear in the right-hand column of Facebook when the user returns to the social network. See examples below, which happen to be retargeted ads about ad retargeting.


Nanigans is the only Strategic Preferred Marketing Developer listed in Facebook’s PMD Center with access to the Facebook Exchange and the Facebook Ads API. Complementary advertising channels, marketers should leverage both to maximize reach, engagement and impact in achieving marketing goals from awareness to conversion – and ultimately, to deliver a strong return on ad spend. Before leveraging either, it is important to understand differences between ad buys through the Facebook Exchange and the Facebook Ads API.

The opportunity is broader, though. There is no limit to the data that can be used, and as an example, Chango became the latest integrated partner for FBX, and uses a massive amount of search data to prospect for new customers based on their searches on Google, Yahoo! and Bing – the intent of search married with social.
Increase your reach and your sales
For the first time ever, use your first-party data to retarget your site visitors on the largest inventory source on the web, with over 1 Billion active users and 28% of U.S. ad impressions (comScore, 2012). AdRoll’s average client has had a 16x return on their ad spend on the Facebook Exchange, making new campaigns an amazing complement to traditional retargeting.

What is the Facebook Exchange?
Facebook Exchange (FBX) is a new way of buying ads on Facebook through the use of real time bidding. Through FBX, advertisers can target their audience on Facebook using data collected outside of Facebook.

How does retargeting on Facebook work?
Retargeting on Facebook works the same way as other retargeting. If a visitor comes to your site and learns about your products, but leaves before purchasing, AdRoll can display your ads on Facebook later. This helps bring your visitors back to your site and keeps your brand top of mind.

LiquidAds on FBX
Show the most relevant products to the right users with our revolutionary dynamic ad technology. LiquidAds seamlessly integrates your site’s product images into a highly personalized Facebook ad to drive even greater performance:
·             102% avg. increase in CTR over standard FBX ads
·             Keep Facebook Exchange creative fresh automatically
·             No additional integration work

Facebook-Exchange re-targeting



6 Key Facebook Retargeting Features

1.      Easy Set-Up - Access Facebook inventory with no additional integration.
2.      Optimized Performance - Use advanced retargeting features like segmentation, frequency capping and A/B testing
3.      Powerful Analytics - Measure the performance of campaigns across display and Facebook (impressions, clicks, CPC, and both view-through and click-through conversions, and more)
4.      Transparent Pricing - Pay only for the actual impressions served. No contracts, no minimums, no arbitraging your data.
5.      Expert Account Team - Get immediate support from a team of experts who have been maximizing retargeting campaigns since 2007.
6.      User Privacy Protection - AdRoll and Facebook use anonymous cookie data and do not share or exchange user data. AdRoll honors Do Not Track.


5 Myths of the Facebook Exchange (FBX), Demystified

1. FBX provides access to Facebook targeting data
False! Facebook Exchange does not provide access to Facebook’s rich targeting data, such as demographics (from age, gender, location to education, workplace and more), interests, and actions. This targeting data is available through access to the Facebook Ads API. Facebook Exchange, on the other hand, allows marketers to bring their own intent data to Facebook, such as the browsing practices of people visiting their own web properties. For example, a retailer could leverage Facebook Exchange to retarget users who have visited their site and perhaps added items to their carts but not actually purchased.

2. FBX provides access to all Facebook ad inventory
False! Facebook Exchange provides access only to ad inventory on the right-hand side of Facebook desktop. Marketers must leverage Ads API buys in order to access inventory in the most engaging part of Facebook, the News Feed, as well as to leverage Facebook’s compelling mobile advertising offerings.

3. FBX provides access to native Facebook ad types
False! Facebook Exchange provides access only to standard domain ads. These ads feature a title, body and image. However, Facebook’s native ad types and social ad products are not accessible through the Facebook Exchange. Marketers must leverage Facebook Ads API buys in order to leverage engaging ad units and the social context inherent in ad products like Sponsored Stories, Page post ads, homepage ads, mobile app install ads, and offers.

4. FBX is the only remarketing tool on Facebook
False! Facebook Exchange is the only method that enables marketers to retarget at an individual user and impression level on Facebook. However, there are additional ways to achieve remarketing goals through the Facebook Ads API. For example, connection targeting can be leveraged to remarket to people who have already Liked your Page or installed your app. In addition, custom audience targeting is a powerful remarketing tool. This leverages a marketer’s own CRM data (email address, phone number, user ID) and matches it with Facebook user profiles that include this same information, creating unique audiences to retarget.

5. FBX is only a retargeting tool
False! Facebook Exchange provides the opportunity to bid on ads in real time. This can be a great retargeting avenue, but it is not limited to retargeting as it can increase the return on ad spend for any Facebook advertising campaign. It can be used as a remarketing tool to convert browsers into buyers as well as a means to acquire new customers, such as by leveraging third party data or your own intent data across different domains. Nanigans recommends all its customers leverage FBX in order to increase ROI on their advertising campaigns, and we have released a one-click “Enable FBX” button within our Ad Engine software to make this as easy as possible.



List of Third-Party Advertising Agencies that offer software or managed services for FBX campaigns. 



resources: Dax Hamman