Showing posts with label Social Media. Show all posts
Showing posts with label Social Media. Show all posts

Monday, 18 March 2013

Newsletter Creator For Blogs: Chrome App

Use your blog to Create a Newsletter in Minutes:

With Chrome Clipper (News Letter Clipper/ Newsletter Creator by FlashIssue) You can Create newsletters and send them out through Gmail or to your mailing list (like Mailchimp).

Use the Clipper to save web articles as you browse and then create a newsletter:

Use with Gmail:
  • Compose a personal email newsletter
  • Select your clippings
  • Send to your contacts
  • You never have to leave Gmail.

Use with your external mailing lists:
  • Login to the FREE FlashIssue web app (app.flashissue.com)
  • Build newsletters from your clippings
  • Upload a mailing list
  • Or send to a list you already have with an email service provider, Mailchimp or Constant Contact.

Great for:
  • DIY marketers, bloggers, sales people, business pros, CEO’s & managers, entrepreneurs, & consultants

You can use the Chrome Clipper without creating an account. Install it now and create a newsletter to send with Gmail.


Tuesday, 5 March 2013

Social Media Strategy To Promote An Event

 1- Create Video People Will Share

Creating a stellar video with great visuals and sound can not only help drive people to your event, it also increases the chances people will want to share it with friends.





2- Giveaways to Heat things up

Nothing motivates people more than the opportunity to win something free! So why not give away a ticket or two for your event to really amp up the buzz? Contests and Free Stuff provide a rapid way to generate interest in your event.


.

Here are some tips on contests:

  1. Recruit judges who will help extend the reach of the contest.
  2. Keep the requirements super-easy to maximize participation. For example, a simple one-click tweet to enter is ideal.
  3. Run your contest at a time that will be helpful to your sales cycle.
  4. If you have a podcast, consider creating a special episode explaining the contest.

3- Add social proof to your paid Google ads.

You can add social proof to your Google ads by going under Ad Extensions and selecting Social Extensions from the drop-down menu.

4- Create a “Group Tips” Blog Post

Chances are you have great insight locked inside the minds of your event speakers. Why not pool that knowledge into a great blog post?
This is where you ask experts to contribute a short writeup on their favorite tip, tool or perspective on a specific topic. These types of articles are a great way to involve the experts and they provide ongoing exposure for your presenters.
  • Top 20 Social Media Engagement tools
  • Social Media Trends for 2013

5- Create a Special Graphic for Your Speakers

Add a photo, a teaser, event details, and of course a call to action

6- Create a Tweet for Attendees

If people are excited about attending your event, why not ask them to click a button and tell their friends about it?
This is something easy that you can place on the “Thanks for Registering” page.

7- Add a Twitter Widget to Your Event Page

If people are talking about your event on Twitter, why not take advantage of that social proof to encourage new site visitors to attend?

Twitter has a cool widget that scrolls all the tweets for you.
The great thing is you can include OR exclude Twitter search terms using Boolean logic.

NOTE: This Twitter widget code is hard to find, so I’ve included it below. You can customize the red text and paste it into your site.

Here is the code:


<script src=”http://widgets.twimg.com/j/2/widget.js”></script>
<script >
new TWTR.Widget({
version: 2,
type: ‘search’,
search: ‘#HaveResults OR #HRSEO OR “Have Results Gathering” -sing’,
interval: 6000,
title: ‘Buzz About HAve Results Event’,
subject: “,
width: 300,
height: 200,
theme: {
shell: {
background: ‘#8ec1da’,
color: ‘#ffffff’
},
tweets: {
background: ‘#ffffff’,
color: ‘#444444’,
links: ‘#1985b5’
}
},
features: {
scrollbar: false,
loop: true,
live: true,
hashtags: true,
timestamp: true,
avatars: true,
behavior: ‘default’
}
}).render().start();
</script> 



8- Create an Event on Facebook

A Facebook event listing provides an easy way for attendees to share your event with their friends. Each time someone shares that they are attending your event creates the potential to drive more people to your Facebook Page.

A Facebook Event Page is also a channel for asking questions, providing an alternate means of customer service. You can also @tag event names in your Facebook Page updates.

9- Utilize Facebook’s FBX Ad Targeting

Facebook allows advertisers to remarket to people who have visited specific non-Facebook Pages using Facebook Exchange, also known as FBX ad targeting.
This means you can show event ads to Facebook users who visited your Event Page but did not purchase. This can be a very economical way to retarget possible prospects.

10- Create a Dedicated Page for the event.

A dedicated page for the event is like a movie page. It has all the details about the events and of course it should carry the event’s overall theme and feel. So, don’t be satisfied with just a page or an ad on your company’s website. An event needs a page and a search engine optimized content (Blog) 


Resources: 



Monday, 4 March 2013

Why having a Blog is Good for SEO?

If you need more traffic, more visits, returning visitors, and more online exposure, you will need content. A fresh and growing content means a Blog.

But having a blog has many other benefits like:


  1. A blog shows visitors that you know you understand your industry, market, and business.
  2. Having a Blog shows how generous you are sharing information with others.
  3. Blog posts are link baits. People will like your post, and link or refer to it.
  4. Blog posts are shared on Social Media
  5. Blog Posts when lined to Google Plus Profiles will increase CTR (Authorship Semantic Markup)
  6. You will own your content and have it all archived (indexed) for a long time.
  7. You can create “How to guides” posts for you products.
  8. Blog posts can serve as a channel for Customer support.
  9. Blog comments are free feedback.
  10. Blog insights are free market insights
  11. Blogging is marking your online territory. “I Blog therefore I am… Online”

search engine google robots crawling

Facebook Power Editor Guide For Chrome

FaceBook Power Editor is Google's Adwords Editor but even more Powerful.
Power Editor is a new, complimentary tool that replaces and enhances the capabilities of the Bulk Uploader . For businesses who manage multiple campaigns with a large number of creatives, or who currently use Bulk Uploader, Power Editor should lead to major improvements in efficiency by making it easy to create, edit, manage and optimize ads and campaigns in a bulk manner, even across a large number of different ad accounts.

key Benefits of Power editor:

Save time by mass-editing ads across campaigns and accounts and bulk-creating ads Optimize from within the tool itself by sorting ads by key stats and performance Compatibility with Excel: Save time by copying and pasting ad and campaign data from Power Editor to Excel, and vice-versa Smoothly transition from Bulk Uploader due to backwards-compatibility with that tool.





Thursday, 28 February 2013

Facebook Conversion Tracking and OCPM for Direct Response Advertising

Last month, Facebook launched a new conversion measurement and optimization system for direct response marketers. Facebook conversion measurement allows advertisers to measure the ROI of their Facebook ads by counting relevant user actions, such as registrations and shopping cart checkouts that are driven by people seeing an ad on Facebook.

What is Facebook Conversion Tracking?

Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after viewing those ads. Advertisers can create pixels that track conversions, add them to the pages of their website where the conversions will happen, and then track these conversions back to ads they are running on Facebook. Conversion tracking also helps businesses leverage optimized cost per impressions (oCPM) to show ads to people who are more likely to convert off Facebook.

What are Facebook Conversions?

A conversion is an action that a person takes on a website such as checking out, registering, leads, Key page views, adding an item to the shopping cart, or viewing a particular page. Virtually any page on a website can represent a conversion. Facebook tracks conversions that happen within 1 day, 7 days, and 28 days after a person clicks on an ad, and 1 day, 7 days, and 28 days after viewing an ad.

Benefits of Facebook Conversion Tracking and OCPM:

Optimized CPM (OCPM) and Conversion Tracking tools are not only used to measure the ROI from Facebook PPC advertising, but are also used to deliver ads to people who are most likely to convert on their websites. Facebook’s Beta tests have shown that when conversion measurement is used with optimized CPM, ads reduced the cost per conversion by 40 percent when compared to CPC ads using the same budget. That is extremely valuable for marketers in e-commerce, retail, travel, financial services, and other direct-response industries that value actions taken on their websites.


How it Works?

Facebook ad manager will monitor which ads are generating more conversions and which users are more likely to convert from specific ad copies (e.g. Ad X drove Y sales). Then you can increase the CPC (or CPM), optimize the conversions page, adjust the ad copy, or even change the marketing strategy.  

OCPM conversion tracking facebook




Wednesday, 27 February 2013

How To Track SlideShows and Presentations


SlideShare launched a new product called Send Tracker 

You can send content by email, and:
  • Understand how people engage with your content — how much time they spend reviewing the presentation and on each slide.
  • Identify the most engaged prospects to focus your attention on.
  • Gain meaningful insights on how your content is or is not resonating with your audience.
  • Compare engagement across your content library.
Send Tracker is part of SlideShare Pro, a suite of content marketing tools.



Friday, 22 February 2013

Demographics of Social Media Users - 2012 and 2013

The Pew Research Center just released a new study about the demographics of Social Media Users for 2012 and 2013.

Pew Research Center just released a new study about the demographics of Social Media Users


You can find and Download the Research from here




Tuesday, 5 February 2013

Social Content Advertising With SlideShare

How big is SlideShare?

SlideShare is the world's largest community for sharing presentations. With 60 million monthly visitors and 130 million pageviews, it is amongst the most visited 200 websites in the world. Besides presentations, SlideShare also supports documents, PDFs, videos and webinars.

How Far SlideShare Reach?

  • SlideShare was recently voted amongst the World's Top 10 tools for education & e-learning.
  • In 2009, the official website for the US President (Whitehouse.gov) signed user agreements with eight of the world's leading social media websites. SlideShare was one of them. SlideShare is regularly used by the Whitehouse and many other US govt departments.
  • SlideShare finds reference in hundreds of published books on internet, Web 2.0, technology (search "slideshare" on Google books)

SlideShare CEO

SlideShare's CEO Rashmi Sinha was recently named amongst the worlds Top 10 Women Influencers in Web 2.0 by FastCompany.


How To Use SlideShare for Social Content Advertising and Traffic and Lead Generation?  


First, here what you can do just by creating and uploading a document, presentation, or video on SlideShare:

  • Upload presentations publicly or privately
  • Download presentations on any topic and reuse or remix
  • Embed on blogs, websites, company intranets
  • Share on Twitter, Facebook, LinkedIn
  • Zipcast: free, no download, 1 click web meetings
  • Leadshare: generate business leads with your presentations, documents, pdfs, videos
  • Slidecast: sync mp3 audio with slides to create a webinar
  • Embed YouTube videos inside SlideShare presentations
  • Use SlideShare PRO for premium features like branded channels, analytics, ad free pages etc





Get Analytics: 

Source and location of viewers
Detailed engagement insight
Sharing insight across other social networks
Profile of people downloading your content
Actual tweets which mention your content





Capture Leads 

Customize lead forms to meet filtering requirements
Segment your leads per viewer's location
Run multiple campaigns across presentations, videos or documents
Perform market surveys with custom questions





Professional Presence

Customize the design and layout of the profile page of a person or company
Increase SEO by tagging, then showcase your tagged content
Remove ads from all your pages
Add custom HTML content to your profile pages. (available in platinum only)




Social Media Conversations Infographic

An interesting colorful diagram on Social Media Conversations and channels 


Friday, 18 January 2013

How to sell SEO Services to Hard Clients?





If you are a sales executive or a business Development Specialist, or an SEO consultant working for an Online Marketing Agency, you might have met that savvy client who has SEO background and cannot accept your “we will make your site better” speech, but needs professionally explained procedures and techniques without being too jargoned at the same time.

The language of an SEO consultant is different from that of the business decision maker buying SEO services. To more successfully sell SEO services, consultants can become more fluent in both languages. More directly addressing the points above will curry favor with business decision makers and likely result in more, and higher value, sales.


Hence, here are some statements, I read in article, you might hear from hard clients, when you are approaching them with your sales proposal or during your presentation’s meeting, to put in mind doing your SEO Sales Pitch


1.  SEO budget and SEO results

Please don't ask me my budget first thing in the conversation. If you can work with us to deliver ROI, I can deliver budget. If we can't work together to deliver ROI, I can't deliver budget. Since you're unlikely to discuss results this early in the conversation, I'm unlikely to discuss budget this early in the conversation.

While you are unlikely to guarantee results, you probably want me to guarantee payment. Let's discuss how we can structure an agreement that will work for both of us. Unless you've made a very strong case for results, I'm more likely to hire you on a project/deliverable basis than a monthly retainer basis, although various structures are possible.

2.  The SEO Mission and Vision

Ask me about my business goals and objectives. If you don't understand them, dig into them with me. If you have suggestions or recommendations about my goals, feel free to propose alternative business goals. But before moving on, let's make sure we're both aligned here.

3. Be a family member

Ask me about my existing results. These may be confidential, but I'll tell you what I can, or ask you to sign an NDA, and then tell you what I can. Plus, based on the questions you ask, I'll have a better understanding of how you approach SEO. And of course, knowing such confidential data will make you part of the family.

4.  SEO Services

Let's get clear on whether this is an SEO project, or an SEO/conversion/usability project. Although the teams need to work together, each of these areas requires different skills. I often have teams working on these other areas already, and I am looking to add specific SEO expertise into the mix, not broad web site optimization expertise. If you want to pitch me on these other areas, let me know early. In general, I'm looking to bring your SEO expertise into the mix and really want to focus on SEO.

5. No hats please!

I told you our numbers and stats. So please it is your turn to discuss your tactics. Don't tell me "it's a secret". Secret means black hat. Black hat means trouble with google. Trouble with google means I won't hire you. I'm not going to hire you because I hope you know what to do. I'm going to hire you because you've convinced me that you know what to do. Tell me which tactics you've had the most experience and success with and which will most likely be applicable to our situation. You'll qualify yourself by working openly with me and gaining my trust about your tactics. Once you've gained my trust, you have to show me you can operationally execute these tactics.

6.   SEO methodology

Discuss your methodology. Tell me what steps you'll be going through during the engagement. Bring samples of the reports and deliverables you'll use and provide during the engagement. You probably have planning and measurement reports that baseline current results, address keyword selection, plan on-page factors and track ongoing results, among others. A sample project plan would be nice too. If your only competitive advantage is your methodology, and you're unwilling to discuss it, I'm less likely to be convinced that you'll be able to deliver positive results, and less likely to be able to interally sell your capabilities. And I won't know if your methodology is better than the one we're already running internally.

7.  Who is the SEO team?

Tell me who is going to do the work on this project and put them in front of me. No sense in having the A-team pitches me, and delegating the work to the C-team.

8.   SEO in-house training process

Tell me about your in-house training process. This helps me understand that you (a) have a sustainable business that can withstand employee turnover and (b) have a method of keeping up with any of the latest changes in SEO tactics. It's okay if you're a one person shop — then only (b) is important.

9.  SEO speaks numbers

Without breaching client confidentiality, liberally use examples in your discussions. Statements like "we changed X on a commerce site, and that drove up traffic by Y, and we think a similar tactic could work on your site" helps me better understand the experience upon which you're building knowledge. Be specific about which knowledge is based upon your teams' testing, which knowledge is based upon reputable third party testing, which knowledge is based on accepted folklore, and which knowledge is an educated guess (that you think is worth testing).

10. SEO estimates

Estimate business impact. Let me know some of your initial thoughts or recommendations, and the upside we might get from implementing them. Tie this into past improvements you've seen. I know there are no guarantees — there rarely are. Google may change (a little bit). So, when you provide estimates, estimate low. Under promising and over delivering always makes everyone happy.

11. The SEO Cost Vs. Return Formula

Engage me in a conversation about our costs of implementation. Some high impact recommendations may be very expensive for us to implement. Some will be less expensive. I need your inputs on the return side; you'll likely need my inputs on the cost side.

12.          Seo Action Plan

Prioritize. Let's run through the ideas, prioritize those that have "big impact / low cost", and execute those first. Together, we'll create a top 3-5 list to help me see the fastest, largest ROI, up-front.

13.  SEO expectations and realizations

Tell me when you expect to see positive results. You might say some version of "I need to look at your log files to see how often the pages we are working on will be crawled; we'd expect to see results within 2 weeks of the pages being crawled, which may happen 1 month after the changes launch". Or you might say "With a previous client, we used a similar strategy and generated results of X within Y weeks of launch."

14. Criticize SEO wisely

If you point out shortcomings in our current SEO efforts, do it constructively. You're going to have to work with the people you're talking to. Good: "You guys have done really well with your in-house efforts. I have some ideas on how to build further on them." Bad: "I don't know how you missed these really basic things". You're selling not just your expertise, but also your ability to make friends with us and work with us. In the medical profession, they call this "having good bedside manner". All other things being equal, good bedside manner trumps.

15. When you talk about such shortcomings, please also share the results we can expect from addressing them. You may find that we already know these shortcomings exist, but have chosen not to prioritize addressing them because of poor ROI. Or, we may learn that you've identified some new areas that do have upside opportunity, which further bolsters your credibility.


16. When is a good time to talk about cost?

Generally, you want to sell the business value you can deliver first, then talk about cost. Once I'm confident about the business results we are likely to achieve, I can start estimating value and ROI. Is (Probable Value of Results) > (Cost of Consultant + Cost of Managing Consultant + Cost of Implementing Changes)? I am responsible for allocating limited resources and money to areas that will deliver business results. Having discussed the above with you, I can start comparing the return Cost of Consultant will give me in SEO with the return I can get from other marketing or conversion generation activities. Now I'm ready to think about allocating budget and to talk about money.
               

17.  Catch the Small fish that can Catch the Big one:

Sometimes you will find yourself, as an Seo consultant, not addressing a decision maker, like CEO, CMO, or a marketing director. You may be pitching an influencer who could be a junior SEO technician, or a marketing specialist, or maybe someone from the technical guys who created the website or designed it. These guys might get interested quickly but unless you give them a strong reason focusing exactly on the benefits their websites will have if they recommended you and spoke on your behalf to their decision makers.


  

SEO Audit for Local Business




Before you start running a local SEO campaign, here are a few things, written by Leo Dimilo, I found interesting to look at.

1 Know the reason for why they want to rank in the first place.
Don't get me wrong, it's always about money but most of the time, it isn't overt. For example, a restaurant who wants to rank locally won't be "selling" anything online. Instead, they may want to use the website as a way for prospective customers to get directions, view their menu or simply call.

2 How is their on-page optimization (for search)?
Are their title tags in place? Is the navigation flat? Crawl errors? How are the search bots seeing the website? What do they see? Is the linking structure optimized for the goal(s) of the website?

3 Do they have any metric system in place (if they have a website)?
This is super important because a lot of times what a company believes the website is serving may be different than what the customers want. By analyzing what they are currently getting, you can search for ways to improve the user's experience and may even reshape the website. With analytic data, you can see the problems in association with the website's goals and effectively reshape the front page to improve user experience.

4 How large is their existing online footprint?
Is their restaurant talked about online? If they have experimented with SEO, are the links they are getting coming from real or spammy sources? Are they connected to social review websites?

These questions will help you assess what direction you may want to push for online.

5 Where are their customers online?
Where do their customers congregate online? Are there ways to integrate the website's brand into the conversation cheaply? Are there cheap advertising avenues to keep their brand in the front of people who may be interested in their business?

6 What things do their competitors do online?
Are their ways to easily merge their competitor's online strategies with their own? If they are using Facebook, what things are getting the most "likes" and "shares"? How are they promoting their brand?

7 Do they have offline events that can be translated online?
For example, a local business that I am affiliated with recently bought a car for one of their employees. The money was pooled by their employees over a period of months and the car was given right before Christmas. Events like these can be used to get a business PR from newspapers, social platforms and even news stations, all of which can be linked to from the online community.
Charity events, sponsorships and general acts of good will can all be leveraged for more links and help web presence.



Thursday, 17 January 2013

Agnotology, SEO, and media channels Manipulations




the following infographic highlights how SEO and other media channels undergo constant manipulation.




online and media channels manipulation

SEO Services Proposal (Presentation) Your Company Can Offer to its clients?



Here is a Professional SEO Services proposal I created. You can use it and tailored it to your objectives and use it as a sales material or SEO Proposal for your clients.





Microsites or Microblogs Strategies


Microsites or weblets are a web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology.”Directories Submissions
Microblogs are blogs that target a specific theme and have a frequently updated content on it that is related to the main website. This microblog is not intended to be related to the main website but to mention it in SEO links from time to time as well as acting as a managed placement to advertise the main site on.

Sitemap creation


Sitemaps is way for webmasters to inform search engines about pages on their sites that are available for crawling. By creating and submitting Sitemaps to search engines, you are more likely to get better freshness and coverage in search engines as well as indexing your pages in a comprehensive manner. Most webmasters create a site map once and forget it. However, a successful website should always have a fresh content and new pages added from time to time. Here we come to create these updated site maps to submit to your website or we can submit it for you regularly so you do not have to worry about it anymore.


Traffic monitoring and reporting


Where does most of your traffic come from? What is the percentage of your organic traffic compared to your paid listings? Who are your audience? Which countries and cities drive more traffic to you? What is the percentage of the traffic you have that are coming from smart phones or tablets? All these questions and a lot more will be tackled and answered in a periodically report with recommendations on how to use such valuable information to increase your traffic and conversions for example by optimizing your site (or special pages) for specific platforms, or by increasing your presence in specific cities, etc.


Competition tracking


Competition plays an important role in your online success. So understanding your competitors techniques and strategies will definitely gives you a lot of ideas an opportunities. You need to know what keywords your competitors are using and targeting, where their traffic come from, which websites are enriching them with inbound links, and many more valuable information that we will prepare and send you on regular basis.

Brand monitoring (Reputation Tracking)


Brand monitoring is an essential task for any company. By tracking what people are saying about your brand, and how often they’re saying it, you can ensure the right message is getting out there. Your brand (or the owner himself) may be mentioned in the news, or in a press release, or any online entry. Whether this mention is positive or negative, it is your right to know if somebody is talking about you, using your name, or published a feedback or review about it, and where and when was that mention.

Social Media Monitoring


With Social monitoring tools, we will search different type of online content such as blogs, comments, bookmarks, events, news, videos, and microblogging services and track mentions of your brand across all of these areas. The results are aggregated from the top social media sources, such as Flickr, YouTube, Digg, Delicious, Twitter and more.

Indexing and crawling new pages


For a new page to be visible to search engines, they need to crawl your website from time to time and index new pages. This is a process that may take a long time if not managed by professionals.


Performance Tracking


Tracking your website performance is an essential always-on task. You need to be aware of many factors happening on your website all the time. How many vistors visit you, where do they come from? Which articles have more traffic? Which pages convert more than the others? What are the actual values of specific pages? Bounce and exit rates, time on site, and many other metrics that we will summarize to you and provide you with one report having all the data you need without dedicating time, effort, and money to understand your site’s performance. 


Industry-related Keywords Trends and insights


Search engines are all about keywords. And a strategic keyword is that that has a traffic volume related to your industry, interested in your business, and is missed by your competitors. It is our job to find these trendy and strategic keywords and provide you with a list every period of time with suggestions and ideas to write about or implement in your website.


Fixing Google’s Penguin and Panda Penalties or other negative SEO


Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines. Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality. In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold. These algorithms have harmed many websites and are still.
By working on your website we will make sure it will not be penalized and if it was already harmed, we will fix what has been broken.


Content Suggestions


In SEO, there is a famous saying that says; content is the King. However, content should be created with SEO in mind to know exactly what people are interested in and searching for, and more important to select trending topics with less competition to rank higher on SERPs.  



Microformats and rich snippets suggestions


Microformats (AKA rich snippets or Schema) are semantic markups or structured data that helps Google understand the content on your site, which can be used to display rich snippets in search results. So if the nature of your site’s content is apparels, a user could classify results by color, price, size, etc. or if it is a recipes website, the search engine can let users search by ingredients, cooking duration, or even the name of the cook. Microformats is now considered a very important trend on search engines and is highly recommended on all types of websites


Local Places Optimization


If your business or company is doing a Local Business, We will list your website on the Local Map & Places listings on Google, Yahoo, Bing, and Facebook.



Where Bad (Scam) Ads are Going in 2013? infographic and Video





In 2011, advertisers submitted billions of ads to Google, and of those, Google disabled more than 130 million ads. And their systems continue to improve—in fact, in 2011 they reduced the percentage of bad ads by more than 50% compared with 2010. That means that their methods are working. Google is also catching the vast majority of these scam ads before they ever appear on Google or on any of their partner networks.
For example, in 2011, Google shut down approximately 150,000 accounts for attempting to advertise counterfeit goods, and more than 95% of these accounts were discovered through Google’s own detection efforts and risk models.

Here’s David Baker, Engineering Director, who can explain more about how Google detect and remove scam ads:









In 2012, Google continued to make progress towards this goal: They introduced new tools for stopping bad ads, provided greater transparency around the ads review process, and explained how advertisers can connect with them if they ever mistakenly disapprove good ads. 

Below is a more complete look at Google’s efforts to combat bad ads in 2012.

 




Google Mobile Ads Showcase - free app on Play! Download it


Your clients are wondering about mobile advertisingSo, Instead of showing them static mobile ads
Why not give them the real thing?

The mobile Ads Showcase App lets your clients experience mobile advertising exactly as their customers will. 

Just upload your ad on your android Smartphone or tablets.

 See the app in action and learn more about how it works on the Creative Sandbox site 




Are your clients asking about mobile ads? Are you looking for a way to show them how mobile ads work on smartphones and tablets?

 The Mobile Ads Showcase App lets you demonstrate Google’s mobile ad formats, from simple text ads to interactive mobile rich media. 


- View updated Gallery with the latest and greatest in mobile ads- Upload HTML5 ads and test them inside the MRAID compliant SDK test sandbox- Receive push notifications when ad updates are available


The app lets you explore what best-in-class advertisers are doing with mobile rich media, and learn about all that’s possible with Google Mobile Ads. 

Additionally, agencies can use the app as their mobile portfolio by coding, testing and uploading their HTML5 ad examples to the MRAID-compliant “My Ads” screen. The app is now available for Android smartphones and tablets through the Google Play Store

See the app in action and learn more about how it works on the Creative Sandbox site.  


The app lets you explore what best-in-class advertisers are doing with mobile rich media, and learn about all that’s possible with Google Mobile Ads. Additionally, agencies can use the app as their mobile portfolio by coding, testing and uploading their HTML5 ad examples to the MRAID-compliant “My Ads” screen. 

The app is now available for Android smartphones and tablets through the Google Play Store

See the app in action and learn more about how it works on the Creative Sandbox site.  
Discover and learn possibilities of mobile HTML5 ads by interacting with industry-leading examples in the Gallery. 

Develop and test ads with MyAds, The MRAID (http://www.iab.net/mraid) compliant app SDK test sandbox. Available for both smartphone and tablets.

Features:

- View updated Gallery with the latest and greatest in mobile ads
- Upload HTML5 ads and test them inside the MRAID compliant SDK test sandbox
- Receive push notifications when ad updates are available


This app is primarily for creative and media agencies and engineers/developers that build mobile ads with HTML5.






Smartphones and tablets can be great creative canvases for brand advertisers, and many agencies are helping brands go big on mobile. But it’s hard for agencies and advertisers to experience the full interactivity of mobile rich media -- mobile video and HTML5 ads --  through static images alone. 

Last night Google's annual Creative Sandbox event in New York, they unveiled the new Mobile Ads Showcase App, which lets you experience mobile ads exactly as your users will. 



Wednesday, 16 January 2013

Free keyword suggestion tool for your SEO and PPC campaigns



Übersuggest is a Free keyword suggestion tool that makes good use of Google Suggest and other suggest services.

keywords suggestion tool
Übersuggest Logo


How it works?


  1. Write a term in the box.
  2. Choose a language and a source. Übersuggest can get suggestions either from regular Web search or from search verticals like Shopping, News or Video (more to come).
  3. Übersuggest takes your base term, add a letter or a digit in front of it, and extracts suggestions for it.
  4. Click on each word to get further suggestions based on that term.
  5. Add each keyword to your basket clicking on the plus sign on its left.
  6. Add all visible keywords to your basket clicking on the large grey button.




Facebook Graph Search for Business and SEO




Facebook announced yesterday a new experience that it’s calling Facebook Graph Search.
It relies heavily on “Likes” and other connections to determine what to show as the most relevant search results for each user.
It also offers what you might think of as search filters — the ability to search based on the vast user data that Facebook has in its system (or “graph,” as they like to say).

To get started, you have to Sign-Up, where you’ll be added to a waiting list. There’s no particular ETA of when you’ll actually have it enabled:

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “Kung Fu”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: “my friends in Montreal who like Win Chun”) to get that set of people, places, photos or other content that’s been shared on Facebook.

For now, Facebook Graph Search will only include people, photos, places and interests — posts and other interests (like song listens) are in the works.

Here’s how Graph Search works:

·         The search bar first returns the top search suggestions, including people, Pages, apps, places, groups, and suggested searches. People can search for things like restaurants near them, hotels in places they want to travel to, photos posted by Pages they like, or games that their friends like to play.
·         These search suggestions take people to a unique results page. The results returned are based on factors that include information that has been shared by your business and the connections of the person searching.
·         As has been the case for some time, we may also make search suggestions in the search bar that then can trigger web searches. Web searches will display Bing results and Bing ads, similar to results on Bing.com.
·         Pages and apps can still use sponsored results, which appear to people whether or not they have Graph Search (sponsored results have been globally available since August 2012). There are no new ad formats available today.



What  Companies Need To Know About Facebook Graph Search?

Facebook Graph Search could eventually become a fairly effective local search/recommendations engine.

-          Here are a couple things to know before we get to Facebook’s visibility tips:

Although it’s only available to a limited number of users at first, Facebook Graph Search will be offering local search from day one.

Search results, Facebook says, will be created by a combination of information created/shared by the business (Pages) and connections of the person doing the search (friends, likes, check-ins, etc.).

Having a Facebook Page for a business will surely help (a lot), but it’s not required — businesses may show up if customers or someone else has added them as a “place.”
That last point is important because it’s possible to be listed as a “place” in Facebook without having a Page. Larkin Building in Buffalo, NY, is one good example — if you click, you’ll notice more than 20 “likes” and 500+ check-ins for this place.

Facebook says that its new search bar will return “the top search suggestions, including people, Pages, apps, places, groups, and suggested searches” — notice how “Pages” and “places” are listed separately.

Facebook’s SEO Tips For Graph Search

Facebook’s new search will let users do searches like “Italian restaurants that my friends have been to” (which means Facebook check-ins are a signal) and “hair salons that my friends like” (which means having a Page that people “like” is a signal), along with the more basic “hotels near the Space Needle” kind of local search.

The business Page is what a small/local business can control the most, and Facebook’s three specific tips for business owners, then, are focused on optimizing a Page for the new search
o   The name, category, vanity URL, and information you share in the “About” section all help people find your business and should be shared on Facebook.
o   If you have a location or a local place Page, update your address to make sure you can appear as a result when someone is searching for a specific location.
o   Focus on attracting the right fans to your Page and on giving your fans a reason to interact with your content on an ongoing basis.


companies SEO Facebook graph search





Monday, 14 January 2013

SEO and Friendly Designs Trends for 2013



When creating your new website, or thinking of updating your existing one to be on top of the digital trends and make the best user experience out of any visit to it, you will need to put some things in mind.





  1. Focus on participating in Social media conversations, instead of creating and managing pages. Social media is about personal interaction and conversation, and people don't invite brands into those conversations. In 2013, we'll see a shift from brands trying to build their own social platforms; instead, they'll start participating in ways that provide consumer value.
  2. You need 2 pages for mobiles redirection (one for smart phones and other for tablets) Tablet usage tends to be more research and entertainment focused, whereas smartphone usage is more task focused. In 2013, we'll have more ways to target and identify device types and deliver better messaging. This not only applies to digital media opportunities, but also to your response goals and metrics as well.
  3. Sharing, Sharing, Sharing, and Sharing: It is the year of social media and sharing your good stuff with the world. So make it an easy and simple and interactive fun process.
  4. QR codes are not trendy anymore as they are not getting pre-installed on new devices and users have to install scanner apps to read them.
  5. If 2012 was the year of Photo sharing (instagram was a good example), 2013 might be the year of video sharing. so be prepared.
  6. There's been a lot of discussion about whether or not cookie tracking is an invasion of privacy, and in 2013, there will be some legislation either for or against cookie tracking. And either way, digital advertising will increase.
  7. Put the Retina Web in mind. After the release of Apple’s MacBook Pro with the retina display it became the new trend that will replace all the old displays. The retina display has over 5 million pixels which is double most others, pixels are no longer noticeable at a normal viewing distance. Traditionally, as resolution would increase everything would get smaller, giving more desktop space. But with 2880x1800 resolution on a 15 inch laptop screen, you don’t necessarily want icons, etc. to be smaller but rather ‘crystal clear’. So to compensate for this new resolution, Apple had to do some clever software tricks by adding a doubling routine. The ‘doubling’ makes all updated apps (apple’s and a few others so far) look awesome! This will also correctly maintain the layout and dimensions of websites, but the downside by doing this is it makes old icons, pictures, and graphics look fuzzy. For example, if you right click and save an image off of a site and it is 100px x 100px, taking a screenshot (what is actually being seen) of the same image it would be 200px x 200px looking twice less clear because the 100px image is being stretched by a factor of 2 horizontally and vertically. The standard dpi (dots per inch) for web graphics used to be 72 but now there are displays that can support almost 300 dpi, close to print quality, making the web need a major overhaul. The solution is to start providing higher quality images. To keep page load speeds optimized, developers can use JavaScript to detect if the display resolution is this new 2880×1800 or higher and only load the high resolution graphics for these users. Since retina users are accustomed to super crisp text and graphics from other apps, they are looking for the same experience on the web, which makes non updated websites seem even worse.