Showing posts with label SEM Tool. Show all posts
Showing posts with label SEM Tool. Show all posts

Thursday, 21 March 2013

How to Write a Blog and Also Get it Read! with an Exciting Infographic

Do you know that Shakespeare's Literature became that popular only after 100 years of his death?

Remember that when you write, blog, or even edit any piece of content.

yes i know that CONTENT is THE KING. But a king without subjects and servants worth nothing.
That's why, your content NEEDS to be served well to be treated as a king, assumingly it is a good content of course.

First: Create a Content Creation Strategy for Best Possible SEO:

  1. Strive For Originality and be unique in ideas, style, point of view, etc.
  2. Create Keepers! Your content needs to be served well to worth sharing, bookmarked and even referenced to. 
  3. Present it right, with headings, photos, and videos.and try not to make it too long or too short. 
  4. Create Authority by adding a rel=author snippet to your posts linking to your Google plus Account 


Second: Write What People Want to Read


  • Search Meter is a WordPress plug-in that records all the search terms your visitors are using.  These are all of the queries that people search for with your site’s internal search bar. If you already have  content that people are searching for then make it more visible on your blog e.g. link to it more internally.


  • SEO Search Terms Tagging 2 is yet another way to discover search terms being used to reach your blog.  Once again, it’s useful to have numerous sources of data. The plugin will also add a list of the 10 most recent searches that landed visitors on your site at the end of each post.  I recommend disabling this part of the plugin.  Because a lot of people do NOT disable this part of the plugin, we can use the footprint. A lot of people who allow the plugin to show the most recent search terms sending them traffic leave the default title that appears above the keywords.  This title is “Incoming search terms”. You can use this search string to find more long-tail keywords:

“Incoming search terms” Your Keyword
When you use this footprint along with your keyword you will find blog posts that got traffic with your keyword or similar keywords.  This will help you find yet more ideas for new posts not to mention additional phrases to include and optimize your post with.


  • Using Google Analyics you can see the search terms that are sending people to your site and how much each term is sending. Did you Know: The search volume in Google’s keyword tool is usually wrong.  I have found Google to over-report search volume by up to 75%.  Are you willing to trust Google enough to pursue a keyword that will only deliver 25% of the traffic promised? (You can useSEMRush for free to get different search volume data, and if you have the $, I’ve heard good things about WordTrackerMy point: Instead of trusting it, rely on real data that you are getting.


  • Use Tynt! It’s main functionality is that it turns people who copy and paste your content into link builders.  It does this by automatically adding a link to the pasted content and a short, customizable attribution text.  Tynt gives you a list of queries that sent search engine users to your site.  There are a lot fewer terms, but it helps to get more variation and another source of data. More importantly though, Tynt also shows you keywords that visitors are using to leave your site. 


  • So what People want? what people are Searching for? Use Ubersuggest and it will automatically extract Google Suggest terms for you. Another tool called Soovle.  It’s a lot like Ubersuggest except it also checks the top ten suggest phrases for Amazon, Bing, Yahoo, Google, Wikipedia, and Answers.com. Take these question-like keywords and enter them one-at-a-time into boardreader.com, a search engine for forums. By entering in these queries you can find people discussing these same questions. This will provide further insight into the kind of information people are looking for and will give you many new ideas for blog posts as well.  Also, you can always join the forums and link to a post after you write it for some quick traffic. Topsy is a social search engine. You can use it to find more instances of people Tweeting and discussing your search terms gathered from Ubersuggest. Using Topsy will provide you with a whole host of new, relevant sources of content. Besides helping you better understand what info people are looking for, you may also find some relevant pages to drop a link with a comment or other link building opportunities.

Third: Blog Post Writing Checklist



Thursday, 14 March 2013

Google Display Network and Bing Content Network Media Buying

If you want to Buy Placements on Specific websites, you should master both Google Display Network (GDN) as well as Bing Content Network (because you do not want to miss sites like (Journal, CNBC, and FOX Sports.)

But since both Google and Microsoft are Rivals, you will find some differences between the two giant networks. Here is a comparison between the two of them:


If you know exactly which websites you’re targeting, and even which ad unit within that website your banner will be, then you’re going to be better off than the hordes of advertisers who blindly release their banners into the Display Network like a pack of hound dogs





Monday, 4 March 2013

Why having a Blog is Good for SEO?

If you need more traffic, more visits, returning visitors, and more online exposure, you will need content. A fresh and growing content means a Blog.

But having a blog has many other benefits like:


  1. A blog shows visitors that you know you understand your industry, market, and business.
  2. Having a Blog shows how generous you are sharing information with others.
  3. Blog posts are link baits. People will like your post, and link or refer to it.
  4. Blog posts are shared on Social Media
  5. Blog Posts when lined to Google Plus Profiles will increase CTR (Authorship Semantic Markup)
  6. You will own your content and have it all archived (indexed) for a long time.
  7. You can create “How to guides” posts for you products.
  8. Blog posts can serve as a channel for Customer support.
  9. Blog comments are free feedback.
  10. Blog insights are free market insights
  11. Blogging is marking your online territory. “I Blog therefore I am… Online”

search engine google robots crawling

Thursday, 28 February 2013

Facebook Conversion Tracking and OCPM for Direct Response Advertising

Last month, Facebook launched a new conversion measurement and optimization system for direct response marketers. Facebook conversion measurement allows advertisers to measure the ROI of their Facebook ads by counting relevant user actions, such as registrations and shopping cart checkouts that are driven by people seeing an ad on Facebook.

What is Facebook Conversion Tracking?

Conversion tracking helps businesses measure the return on investment of their Facebook Ads by reporting on the actions people take after viewing those ads. Advertisers can create pixels that track conversions, add them to the pages of their website where the conversions will happen, and then track these conversions back to ads they are running on Facebook. Conversion tracking also helps businesses leverage optimized cost per impressions (oCPM) to show ads to people who are more likely to convert off Facebook.

What are Facebook Conversions?

A conversion is an action that a person takes on a website such as checking out, registering, leads, Key page views, adding an item to the shopping cart, or viewing a particular page. Virtually any page on a website can represent a conversion. Facebook tracks conversions that happen within 1 day, 7 days, and 28 days after a person clicks on an ad, and 1 day, 7 days, and 28 days after viewing an ad.

Benefits of Facebook Conversion Tracking and OCPM:

Optimized CPM (OCPM) and Conversion Tracking tools are not only used to measure the ROI from Facebook PPC advertising, but are also used to deliver ads to people who are most likely to convert on their websites. Facebook’s Beta tests have shown that when conversion measurement is used with optimized CPM, ads reduced the cost per conversion by 40 percent when compared to CPC ads using the same budget. That is extremely valuable for marketers in e-commerce, retail, travel, financial services, and other direct-response industries that value actions taken on their websites.


How it Works?

Facebook ad manager will monitor which ads are generating more conversions and which users are more likely to convert from specific ad copies (e.g. Ad X drove Y sales). Then you can increase the CPC (or CPM), optimize the conversions page, adjust the ad copy, or even change the marketing strategy.  

OCPM conversion tracking facebook




Thursday, 21 February 2013

How to Remove Your Page from the Spammer Directory if Flagged as a Spam

Your website, blog, or IP may be mistakenly flagged on the Spammer Directory as a Spam.
Reporting and flagging on the Spammer directory could be done manually by a person. so, they might have done that by mistake and you need to redo it and remove your IP (or site) from that Spammer directory to keep your site's image clean.

First, How to know if your IP or website is flagged as a spammer?


1- Find your Web IP address  
2- Check if your Site or IP is flagged: Go to the Stop Forum Spam   and search for your website (by its IP address)


If it is flagged don't worry just follow the following steps:


1- On Stop Forum Spam   Menu, Go to contact > Removal
2- Confirm your email address from your inbox
3- Wait 24 hours (maybe more)

Remove spam blocker



Note: If the problem remains and the Block is not removed, you will have to contact your Host/Server Provider.


Monday, 18 February 2013

Top Link Audit Tools for offsite SEO Audit

by Mina Younan

Inbound links play a very important factor to increase your Page Rank and Authority and thus enhance your search engine Optimization. So, you will need a way or a tool to give you some information on:


  1. The URL of the page linking to you
  2. URLs on your site that is being linked to
  3. The IP/location of the URL linking to you
  4. The anchor text used for the linking
  5. The Percentage (Mix) of Anchor text
  6. The status of the link (follow/nofollow)
  7. A measure (rank) of the link’s trust & authority



In order to know such important information and even more in-depth backlinks analysis, the following are the Top 4 Tools to analyze backlinks (inbound links to your website)

1- Link Research Tool





Features:


  • Link Detox – Get rid of your bad links.
  • Quick Backlinks Tool – Visualize and analyze all your backlinks in seconds.
  • Quick Domain Compare – Compare domains with important SEO metrics.
  • Competitive Landscape Analyzer – Outrank your competitors.
  • 17 powerful SEO tools!



2- ahrefs


Features:

  • Backlinks analysis
  • Domain Comparison
  • Batch Analysis



3- Open Site Explorer 




Features:


  • Find out what type of sites are discussing and linking to your website.
  • Find and fix errors or omissions on the links that point to your site.
  • Investigate where your competitors are getting links, and target those areas for earning press or attention in your marketing efforts.
  • Compare your link metrics with those of your competitors to assess your competition and develop strategies for improving how your site stacks up against the competition.
  • Learn which pages on your site are the most authoritative, and find pages with broken links or that redirect to another page.

4- Majestic SEO


Features:


  • Keyword Checker
  • Link Profile Fight
  • Backlink History
  • Bulk Backlinks
  • Clique Hunter
  • Majestic Million
  • Comparator




Friday, 1 February 2013

Interactive Images Advertising for Publishers with Luminate


If you have an active website with pictures (photos) more than text content, and you choose to monetize these images, "Luminate" systems will review them and match the image to compatible advertising campaigns running.

Overlay advertising is available for all approved publishers and if your site generates a large amount of traffic, Luminate will contact you directly to set up Luminate premium advertising where their team of experts will tag products in your pictures.

The Luminate icon alerts consumers that an image is interactive. Consumers can access relevant content just by mousing over an image.

To set up the Luminate Image App Platform on your site, simply add one line of JavaScript to all pages that have images you would like to turn interactive. Within minutes of adding the code, the Luminate icon and sharing app will appear. You can then add additional apps, including apps that help you monetize your images, by visiting the app store.




Wednesday, 23 January 2013

Best Tool for Adwords Audit: WordStream Videos


WordStream's AdWords Performance Grader


 


 Keyword Management - Internet Marketing, Quality Score, Google AdWords, Web Analytics


 

 WordStream PPC Advisor


 

Advanced Free and Paid PPC Tools for Adwords



WordStream’s Google AdWords Performance Grader

WordStream's Google AdWords Performance Grader is a free AdWords tool to help AdWords advertisers better understand how well their campaigns are performing compared to PPC best practices. The AdWords Performance Grader uses a proprietary grading algorithm based on more than 60 different factors, including ad spend data, Quality Score, ranking, impressions and other variables.

Certified Knowledge REPORT ANALYZER

The Report Analyzer allows you to easily find where you are making and losing money. Stop wasting time in Excel, this tool will do much of the work for you.

Certified Knowledge QUALITY SCORE ANALYZER

Determine exactly where you need Quality Score help. We'll give you an ordered list (and help) of where you need to improve your Quality Scores.

Certified Knowledge MASS AD COPY CREATOR

Easily create hundreds of ad copies across many ad groups. Perfect for creating ads for testing purposes or just building (or rebuilding) an account.

Certified Knowledge KEYWORD MIXER

The tool is perfect for when you want to expand your keyword list; especially using long tail methods. Easily create thousands of keywords.

Certified Knowledge CONFIDENCE CALCULATOR

This tool will let you compare tests against the control group and let you know if any of your tests have reached statistical significance.

Certified Knowledge GEOGRAPHIC KEYWORD FINDER

Get a list of the major geographic keywords available for your area. Find zip codes, cities, metros, counties, and more. Currently available on for the United States.

Certified Knowledge BROKEN LINK FINDER

Use this tool to make sure your URLs work.

Certified Knowledge SERVER HEADER CHECKER

This tool will tell you the server status of any URL. Check to see if you are using redirects, have error pages, or see other server information.

UberSuggest Keywords Suggestions Tool:

A great tool that makes good use of Google Suggest and other suggest services.

QueryMiner Free Negative Keyword Tool

Here is what they say: Most AdWords accounts have anywhere from 2%-35% of their budgets being wasted on irrelevant search queries.  Get your FREE analysis and see if queryminer is right for you.  It's not unusual for the free negative keywords we give you to easily cover the cost of your queryminer subscription.



Tuesday, 22 January 2013

Top Local SEO Tools & Software


The below is a list of Top tools to use for your Local SEO:




There is also The tables below. They contain a list of the well-regarded, locally-focused tools. There are tons of other tools which deal with other aspects of link building, content creation, PPC, call tracking, etc…




Comparison of Features for the Top Local SEO Tools: 

Friday, 18 January 2013

How to sell SEO Services to Hard Clients?





If you are a sales executive or a business Development Specialist, or an SEO consultant working for an Online Marketing Agency, you might have met that savvy client who has SEO background and cannot accept your “we will make your site better” speech, but needs professionally explained procedures and techniques without being too jargoned at the same time.

The language of an SEO consultant is different from that of the business decision maker buying SEO services. To more successfully sell SEO services, consultants can become more fluent in both languages. More directly addressing the points above will curry favor with business decision makers and likely result in more, and higher value, sales.


Hence, here are some statements, I read in article, you might hear from hard clients, when you are approaching them with your sales proposal or during your presentation’s meeting, to put in mind doing your SEO Sales Pitch


1.  SEO budget and SEO results

Please don't ask me my budget first thing in the conversation. If you can work with us to deliver ROI, I can deliver budget. If we can't work together to deliver ROI, I can't deliver budget. Since you're unlikely to discuss results this early in the conversation, I'm unlikely to discuss budget this early in the conversation.

While you are unlikely to guarantee results, you probably want me to guarantee payment. Let's discuss how we can structure an agreement that will work for both of us. Unless you've made a very strong case for results, I'm more likely to hire you on a project/deliverable basis than a monthly retainer basis, although various structures are possible.

2.  The SEO Mission and Vision

Ask me about my business goals and objectives. If you don't understand them, dig into them with me. If you have suggestions or recommendations about my goals, feel free to propose alternative business goals. But before moving on, let's make sure we're both aligned here.

3. Be a family member

Ask me about my existing results. These may be confidential, but I'll tell you what I can, or ask you to sign an NDA, and then tell you what I can. Plus, based on the questions you ask, I'll have a better understanding of how you approach SEO. And of course, knowing such confidential data will make you part of the family.

4.  SEO Services

Let's get clear on whether this is an SEO project, or an SEO/conversion/usability project. Although the teams need to work together, each of these areas requires different skills. I often have teams working on these other areas already, and I am looking to add specific SEO expertise into the mix, not broad web site optimization expertise. If you want to pitch me on these other areas, let me know early. In general, I'm looking to bring your SEO expertise into the mix and really want to focus on SEO.

5. No hats please!

I told you our numbers and stats. So please it is your turn to discuss your tactics. Don't tell me "it's a secret". Secret means black hat. Black hat means trouble with google. Trouble with google means I won't hire you. I'm not going to hire you because I hope you know what to do. I'm going to hire you because you've convinced me that you know what to do. Tell me which tactics you've had the most experience and success with and which will most likely be applicable to our situation. You'll qualify yourself by working openly with me and gaining my trust about your tactics. Once you've gained my trust, you have to show me you can operationally execute these tactics.

6.   SEO methodology

Discuss your methodology. Tell me what steps you'll be going through during the engagement. Bring samples of the reports and deliverables you'll use and provide during the engagement. You probably have planning and measurement reports that baseline current results, address keyword selection, plan on-page factors and track ongoing results, among others. A sample project plan would be nice too. If your only competitive advantage is your methodology, and you're unwilling to discuss it, I'm less likely to be convinced that you'll be able to deliver positive results, and less likely to be able to interally sell your capabilities. And I won't know if your methodology is better than the one we're already running internally.

7.  Who is the SEO team?

Tell me who is going to do the work on this project and put them in front of me. No sense in having the A-team pitches me, and delegating the work to the C-team.

8.   SEO in-house training process

Tell me about your in-house training process. This helps me understand that you (a) have a sustainable business that can withstand employee turnover and (b) have a method of keeping up with any of the latest changes in SEO tactics. It's okay if you're a one person shop — then only (b) is important.

9.  SEO speaks numbers

Without breaching client confidentiality, liberally use examples in your discussions. Statements like "we changed X on a commerce site, and that drove up traffic by Y, and we think a similar tactic could work on your site" helps me better understand the experience upon which you're building knowledge. Be specific about which knowledge is based upon your teams' testing, which knowledge is based upon reputable third party testing, which knowledge is based on accepted folklore, and which knowledge is an educated guess (that you think is worth testing).

10. SEO estimates

Estimate business impact. Let me know some of your initial thoughts or recommendations, and the upside we might get from implementing them. Tie this into past improvements you've seen. I know there are no guarantees — there rarely are. Google may change (a little bit). So, when you provide estimates, estimate low. Under promising and over delivering always makes everyone happy.

11. The SEO Cost Vs. Return Formula

Engage me in a conversation about our costs of implementation. Some high impact recommendations may be very expensive for us to implement. Some will be less expensive. I need your inputs on the return side; you'll likely need my inputs on the cost side.

12.          Seo Action Plan

Prioritize. Let's run through the ideas, prioritize those that have "big impact / low cost", and execute those first. Together, we'll create a top 3-5 list to help me see the fastest, largest ROI, up-front.

13.  SEO expectations and realizations

Tell me when you expect to see positive results. You might say some version of "I need to look at your log files to see how often the pages we are working on will be crawled; we'd expect to see results within 2 weeks of the pages being crawled, which may happen 1 month after the changes launch". Or you might say "With a previous client, we used a similar strategy and generated results of X within Y weeks of launch."

14. Criticize SEO wisely

If you point out shortcomings in our current SEO efforts, do it constructively. You're going to have to work with the people you're talking to. Good: "You guys have done really well with your in-house efforts. I have some ideas on how to build further on them." Bad: "I don't know how you missed these really basic things". You're selling not just your expertise, but also your ability to make friends with us and work with us. In the medical profession, they call this "having good bedside manner". All other things being equal, good bedside manner trumps.

15. When you talk about such shortcomings, please also share the results we can expect from addressing them. You may find that we already know these shortcomings exist, but have chosen not to prioritize addressing them because of poor ROI. Or, we may learn that you've identified some new areas that do have upside opportunity, which further bolsters your credibility.


16. When is a good time to talk about cost?

Generally, you want to sell the business value you can deliver first, then talk about cost. Once I'm confident about the business results we are likely to achieve, I can start estimating value and ROI. Is (Probable Value of Results) > (Cost of Consultant + Cost of Managing Consultant + Cost of Implementing Changes)? I am responsible for allocating limited resources and money to areas that will deliver business results. Having discussed the above with you, I can start comparing the return Cost of Consultant will give me in SEO with the return I can get from other marketing or conversion generation activities. Now I'm ready to think about allocating budget and to talk about money.
               

17.  Catch the Small fish that can Catch the Big one:

Sometimes you will find yourself, as an Seo consultant, not addressing a decision maker, like CEO, CMO, or a marketing director. You may be pitching an influencer who could be a junior SEO technician, or a marketing specialist, or maybe someone from the technical guys who created the website or designed it. These guys might get interested quickly but unless you give them a strong reason focusing exactly on the benefits their websites will have if they recommended you and spoke on your behalf to their decision makers.


  

Setting Up Landing Page Experiments on Google Analytics




Landing pages are a crucial element of any PPC campaign, so it is important to test them regularly.
Google Analytics offers up a nice tool to help us testing some items on websites landing pages.
Formerly known as Website Optimizer (standalone product), Analytics Content Experiments is now integrated within Analytics and acts as a tool for testing changes to your landing pages. One of the best parts about this tool is the fact that it automatically reveals if a test is statistically significant based on the KPI you select.


1. Click on Experiments under the Content Reporting section as shown below.





2. Enter the destination URL of the page you’re trying to improve.





3. Give your experiment a name and enter the destination URLs for each page you want to test. If you want to test more pages, simply click the Add Variation link at the bottom, as shown below.






4. Specify your experiment options. First, you need to select a KPI that Analytics can use to determine the results. In the example below, I’ve selected Email Leads. You also have the ability to decide how much traffic you want to participate, setup email notifications and more.





5. Add the Analytics Experiment code to your control/original page. If you want to add the code yourself, simply select that option as shown below. You also have the option to email the code to your developer if you don’t have access to the javascript.







6. The last step in the setup process will check to make sure the code has been placed on your page. As shown below, you can see that the system has recognized the fact that my code hasn’t been placed yet. If you want to check this later, you can select the skip validation and continue link at the bottom.





You can learn more about Analytics Content Experiments and other features for improving conversion rates here.



Thursday, 17 January 2013

SEO Services Proposal (Presentation) Your Company Can Offer to its clients?



Here is a Professional SEO Services proposal I created. You can use it and tailored it to your objectives and use it as a sales material or SEO Proposal for your clients.





Microsites or Microblogs Strategies


Microsites or weblets are a web page or cluster of pages which are meant to function as an auxiliary supplement to a primary website. Microsites may be used for purely commercial purposes to create in-depth information about a particular product, service or as editorial support towards a specific product, such as describing a new technology.”Directories Submissions
Microblogs are blogs that target a specific theme and have a frequently updated content on it that is related to the main website. This microblog is not intended to be related to the main website but to mention it in SEO links from time to time as well as acting as a managed placement to advertise the main site on.

Sitemap creation


Sitemaps is way for webmasters to inform search engines about pages on their sites that are available for crawling. By creating and submitting Sitemaps to search engines, you are more likely to get better freshness and coverage in search engines as well as indexing your pages in a comprehensive manner. Most webmasters create a site map once and forget it. However, a successful website should always have a fresh content and new pages added from time to time. Here we come to create these updated site maps to submit to your website or we can submit it for you regularly so you do not have to worry about it anymore.


Traffic monitoring and reporting


Where does most of your traffic come from? What is the percentage of your organic traffic compared to your paid listings? Who are your audience? Which countries and cities drive more traffic to you? What is the percentage of the traffic you have that are coming from smart phones or tablets? All these questions and a lot more will be tackled and answered in a periodically report with recommendations on how to use such valuable information to increase your traffic and conversions for example by optimizing your site (or special pages) for specific platforms, or by increasing your presence in specific cities, etc.


Competition tracking


Competition plays an important role in your online success. So understanding your competitors techniques and strategies will definitely gives you a lot of ideas an opportunities. You need to know what keywords your competitors are using and targeting, where their traffic come from, which websites are enriching them with inbound links, and many more valuable information that we will prepare and send you on regular basis.

Brand monitoring (Reputation Tracking)


Brand monitoring is an essential task for any company. By tracking what people are saying about your brand, and how often they’re saying it, you can ensure the right message is getting out there. Your brand (or the owner himself) may be mentioned in the news, or in a press release, or any online entry. Whether this mention is positive or negative, it is your right to know if somebody is talking about you, using your name, or published a feedback or review about it, and where and when was that mention.

Social Media Monitoring


With Social monitoring tools, we will search different type of online content such as blogs, comments, bookmarks, events, news, videos, and microblogging services and track mentions of your brand across all of these areas. The results are aggregated from the top social media sources, such as Flickr, YouTube, Digg, Delicious, Twitter and more.

Indexing and crawling new pages


For a new page to be visible to search engines, they need to crawl your website from time to time and index new pages. This is a process that may take a long time if not managed by professionals.


Performance Tracking


Tracking your website performance is an essential always-on task. You need to be aware of many factors happening on your website all the time. How many vistors visit you, where do they come from? Which articles have more traffic? Which pages convert more than the others? What are the actual values of specific pages? Bounce and exit rates, time on site, and many other metrics that we will summarize to you and provide you with one report having all the data you need without dedicating time, effort, and money to understand your site’s performance. 


Industry-related Keywords Trends and insights


Search engines are all about keywords. And a strategic keyword is that that has a traffic volume related to your industry, interested in your business, and is missed by your competitors. It is our job to find these trendy and strategic keywords and provide you with a list every period of time with suggestions and ideas to write about or implement in your website.


Fixing Google’s Penguin and Panda Penalties or other negative SEO


Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines. Before Penguin, Google released a series of algorithm updates called Panda with the first appearing in February 2011. Panda aimed at downranking websites that provided poor user experience. The algorithm follows the logic by which Google’s human quality raters determine a website’s quality. In January 2012, so-called page layout algorithm update was released, which targeted websites with little content above the fold. These algorithms have harmed many websites and are still.
By working on your website we will make sure it will not be penalized and if it was already harmed, we will fix what has been broken.


Content Suggestions


In SEO, there is a famous saying that says; content is the King. However, content should be created with SEO in mind to know exactly what people are interested in and searching for, and more important to select trending topics with less competition to rank higher on SERPs.  



Microformats and rich snippets suggestions


Microformats (AKA rich snippets or Schema) are semantic markups or structured data that helps Google understand the content on your site, which can be used to display rich snippets in search results. So if the nature of your site’s content is apparels, a user could classify results by color, price, size, etc. or if it is a recipes website, the search engine can let users search by ingredients, cooking duration, or even the name of the cook. Microformats is now considered a very important trend on search engines and is highly recommended on all types of websites


Local Places Optimization


If your business or company is doing a Local Business, We will list your website on the Local Map & Places listings on Google, Yahoo, Bing, and Facebook.



Where Bad (Scam) Ads are Going in 2013? infographic and Video





In 2011, advertisers submitted billions of ads to Google, and of those, Google disabled more than 130 million ads. And their systems continue to improve—in fact, in 2011 they reduced the percentage of bad ads by more than 50% compared with 2010. That means that their methods are working. Google is also catching the vast majority of these scam ads before they ever appear on Google or on any of their partner networks.
For example, in 2011, Google shut down approximately 150,000 accounts for attempting to advertise counterfeit goods, and more than 95% of these accounts were discovered through Google’s own detection efforts and risk models.

Here’s David Baker, Engineering Director, who can explain more about how Google detect and remove scam ads:









In 2012, Google continued to make progress towards this goal: They introduced new tools for stopping bad ads, provided greater transparency around the ads review process, and explained how advertisers can connect with them if they ever mistakenly disapprove good ads. 

Below is a more complete look at Google’s efforts to combat bad ads in 2012.

 




Wednesday, 16 January 2013

Free keyword suggestion tool for your SEO and PPC campaigns



Übersuggest is a Free keyword suggestion tool that makes good use of Google Suggest and other suggest services.

keywords suggestion tool
Übersuggest Logo


How it works?


  1. Write a term in the box.
  2. Choose a language and a source. Übersuggest can get suggestions either from regular Web search or from search verticals like Shopping, News or Video (more to come).
  3. Übersuggest takes your base term, add a letter or a digit in front of it, and extracts suggestions for it.
  4. Click on each word to get further suggestions based on that term.
  5. Add each keyword to your basket clicking on the plus sign on its left.
  6. Add all visible keywords to your basket clicking on the large grey button.




Thursday, 3 January 2013

Pinterest Cheat Sheet for Business and SEO


An interesting infographic on the 10 commandments of Using Pinterest for Business to drive more traffic and help your Search Engine Optimization (SEO) 

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Pinterest cheat sheet for business and SEO optimization

On-Site and Off-Site SEO basics and Best practices







On-Site SEO basics and Best practices


·         Put KW in the page title
·         Put KW In the 1st paragraph of content
·         Use KW’s as internal links that point back to the page from other pages
·         Avoid using single words as navigation.
·         Use KW’s as files names and directories accessed by the website
·         Use KW ‘s as alt image tags (hint – Use Pinterest.com for a SERP boost!)
·         Use KW’s header tags (H1-H5)
·         Use bold, italics and superscript/subscript kw phrases – but not exact
·         Always use images that have kw file name, kw alt tag and description. An put a link to any other page.
·         Use Breadcrumbs – breadcrumbs>look>like>these>things>in>between>pages
·         Add social media plugins like Facebook, G+, Twitter, Pinterest, Tumblr, etc.
·         Add an RSS feed (widget/plugin) that sends additional content to your site. Identify relative sites with RSS feeds and paste them into the widget and your done. This is as easy as attaching an image to an email.

Off-Site SEO basics and Best practices

·         Set Geotargeting in Webmaster Tools (Settings)
·         Use and install several Onlywire accounts
·         Submit official press releases every 2 weeks (PRWeb , SENuke & Marketwire) – Massive authority back links from news organisations
·         Buy and use SENukeCr – Only use select modules and customise it
·         Use Majestic SEO, LinkResearch Tools, SEOMoz or Ahrefs and target your competitors good links
·         If you have more than one significant country or language, create subdomains and treat them as separate websites
·         If you are going to buy links you must buy links from sites that your competitor sites link from and also through Link Brokers, only if there are relevant links to the site you are buying the link on. Links in existing content and sidebars are preferred in this dataset/algorithm update.

Wednesday, 2 January 2013

Facebook Open Graph Semantic Markup Protocol



Another important rich snippet Microformat is the Facebook Open Graph Protocol.

In 2010, Facebook starts using the Open Graph protocol to help ensure your site’s pages are presented well in Facebook search and various interfaces

Although it is not a Searc engine semantic markup, you should not worry as you can use the Facebook Open Graph Semantic Markup Protocol simultaneously with Schema.org semantic Markups rich snippets protocol — the two do not conflict with one another.




Facebook Open Graph protocol semantic markup rich snippet schema microformating





From The Open Graph protocol 


The Open Graph protocol enables any web page to become a rich object in a social graph. For instance, this is used on Facebook to allow any web page to have the same functionality as any other object on Facebook.
While many different technologies and schemas exist and could be combined together, there isn't a single technology which provides enough information to richly represent any web page within the social graph. The Open Graph protocol builds on these existing technologies and gives developers one thing to implement. Developer simplicity is a key goal of the Open Graph protocol which has informed many of the technical design decisions.

Basic facebook open graph protocol Metadata

To turn your web pages into graph objects, you need to add basic metadata to your page. We've based the initial version of the protocol on RDFa which means that you'll place additional <meta> tags in the <head> of your web page. The four required properties for every page are:
  • og:title - The title of your object as it should appear within the graph, e.g., "The Rock".
  • og:type - The type of your object, e.g., "video.movie". Depending on the type you specify, other properties may also be required.
  • og:image - An image URL which should represent your object within the graph.
  • og:url - The canonical URL of your object that will be used as its permanent ID in the graph, e.g., "http://www.imdb.com/title/tt0117500/".
As an example, the following is the Open Graph protocol markup for The Rock on IMDB:
<html prefix="og: http://ogp.me/ns#">
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
...
</head>
...
</html>

Optional Metadata

The following properties are optional for any object and are generally recommended:
  • og:audio - A URL to an audio file to accompany this object.
  • og:description - A one to two sentence description of your object.
  • og:determiner - The word that appears before this object's title in a sentence. An enum of (a, an, the, "", auto). If auto is chosen, the consumer of your data should chose between "a" or "an". Default is "" (blank).
  • og:locale - The locale these tags are marked up in. Of the format language_TERRITORY. Default is en_US.
  • og:locale:alternate - An array of other locales this page is available in.
  • og:site_name - If your object is part of a larger web site, the name which should be displayed for the overall site. e.g., "IMDb".
  • og:video - A URL to a video file that complements this object.
For example (line-break solely for display purposes):
<meta property="og:audio" content="http://example.com/bond/theme.mp3" />
<meta property="og:description" 
  content="Sean Connery found fame and fortune as the
           suave, sophisticated British agent, James Bond." />
<meta property="og:determiner" content="the" />
<meta property="og:locale" content="en_GB" />
<meta property="og:locale:alternate" content="fr_FR" />
<meta property="og:locale:alternate" content="es_ES" />
<meta property="og:site_name" content="IMDb" />
<meta property="og:video" content="http://example.com/bond/trailer.swf" />
The RDF schema (in Turtle) can be found at ogp.me/ns.

Structured Properties

Some properties can have extra metadata attached to them. These are specified in the same way as other metadata with property and content, but the property will have extra :.
The og:image property has some optional structured properties:
  • og:image:url - Identical to og:image.
  • og:image:secure_url - An alternate url to use if the webpage requires HTTPS.
  • og:image:type - A MIME type for this image.
  • og:image:width - The number of pixels wide.
  • og:image:height - The number of pixels high.
A full image example:
<meta property="og:image" content="http://example.com/ogp.jpg" />
<meta property="og:image:secure_url" content="https://secure.example.com/ogp.jpg" />
<meta property="og:image:type" content="image/jpeg" />
<meta property="og:image:width" content="400" />
<meta property="og:image:height" content="300" />
The og:video tag has the identical tags as og:image. Here is an example:
<meta property="og:video" content="http://example.com/movie.swf" />
<meta property="og:video:secure_url" content="https://secure.example.com/movie.swf" />
<meta property="og:video:type" content="application/x-shockwave-flash" />
<meta property="og:video:width" content="400" />
<meta property="og:video:height" content="300" />
The og:audio tag only has the first 3 properties available (since size doesn't make sense for sound):
<meta property="og:audio" content="http://example.com/sound.mp3" />
<meta property="og:audio:secure_url" content="https://secure.example.com/sound.mp3" />
<meta property="og:audio:type" content="audio/mpeg" />

Arrays

If a tag can have multiple values, just put multiple versions of the same <meta> tag on your page. The first tag (from top to bottom) is given preference during conflicts.
<meta property="og:image" content="http://example.com/rock.jpg" />
<meta property="og:image" content="http://example.com/rock2.jpg" />
Put structured properties after you declare their root tag. Whenever another root element is parsed, that structured property is considered to be done and another one is started.
For example:
<meta property="og:image" content="http://example.com/rock.jpg" />
<meta property="og:image:width" content="300" />
<meta property="og:image:height" content="300" />
<meta property="og:image" content="http://example.com/rock2.jpg" />
<meta property="og:image" content="http://example.com/rock3.jpg" />
<meta property="og:image:height" content="1000" />
means there are 3 images on this page, the first image is 300x300, the middle one has unspecified dimensions, and the last one is 1000px tall.

Object Types

In order for your object to be represented within the graph, you need to specify its type. This is done using theog:type property:
<meta property="og:type" content="website" />
When the community agrees on the schema for a type, it is added to the list of global types. All other objects in the type system are CURIEs of the form
<head prefix="my_namespace: http://example.com/ns#">
<meta property="og:type" content="my_namespace:my_type" />
The global types are grouped into verticals. Each vertical has its own namespace. The og:type values for a namespace are always prefixed with the namespace and then a period. This is to reduce confusion with user-defined namespaced types which always have colons in them.

Music

og:type values:
  • music:duration - integer >=1 - The song's length in seconds.
  • music:album - music.album array - The album this song is from.
  • music:album:disc - integer >=1 - Which disc of the album this song is on.
  • music:album:track - integer >=1 - Which track this song is.
  • music:musician - profile array - The musician that made this song.
  • music:song - music.song - The song on this album.
  • music:song:disc - integer >=1 - The same as music:album:disc but in reverse.
  • music:song:track - integer >=1 - The same as music:album:track but in reverse.
  • music:musician - profile - The musician that made this song.
  • music:release_date - datetime - The date the album was released.
  • music:song - Identical to the ones on music.album
  • music:song:disc
  • music:song:track
  • music:creator - profile - The creator of this playlist.
  • music:creator - profile - The creator of this station.

Video

og:type values:
  • video:actor - profile array - Actors in the movie.
  • video:actor:role - string - The role they played.
  • video:director - profile array - Directors of the movie.
  • video:writer - profile array - Writers of the movie.
  • video:duration - integer >=1 - The movie's length in seconds.
  • video:release_date - datetime - The date the movie was released.
  • video:tag - string array - Tag words associated with this movie.
  • video:actor - Identical to video.movie
  • video:actor:role
  • video:director
  • video:writer
  • video:duration
  • video:release_date
  • video:tag
  • video:series - video.tv_show - Which series this episode belongs to.
A multi-episode TV show. The metadata is identical to video.movie.
A video that doesn't belong in any other category. The metadata is identical to video.movie.

No Vertical

These are globally defined objects that just don't fit into a vertical but yet are broadly used and agreed upon.
og:type values:
  • article:published_time - datetime - When the article was first published.
  • article:modified_time - datetime - When the article was last changed.
  • article:expiration_time - datetime - When the article is out of date after.
  • article:author - profile array - Writers of the article.
  • article:section - string - A high-level section name. E.g. Technology
  • article:tag - string array - Tag words associated with this article.
book - Namespace URI: http://ogp.me/ns/book#
  • book:author - profile array - Who wrote this book.
  • book:isbn - string - The ISBN
  • book:release_date - datetime - The date the book was released.
  • book:tag - string array - Tag words associated with this book.
  • profile:first_name - string - A name normally given to an individual by a parent or self-chosen.
  • profile:last_name - string - A name inherited from a family or marriage and by which the individual is commonly known.
  • profile:username - string - A short unique string to identify them.
  • profile:gender - enum(male, female) - Their gender.
No additional properties other than the basic ones. Any non-marked up webpage should be treated as og:typewebsite.


REMEMBER to Test the snippets on Google’s Structured Data Testing Tool (previously called the “Rich Snippet Testing Tool”)


References: 

Facebook Open Graph protocol 
OGP
Facebook Developers Page