Showing posts with label SEM Tool. Show all posts
Showing posts with label SEM Tool. Show all posts

Thursday, 26 March 2015

How to get the new WordPress SEO 2.0 to Join Google's Knowledge Graph

The 'WordPress SEO 2.0' is the latest addition to the notorious YOAST SEO Plugin.
All what you have to do is to either download it, or if you already have it, just update it.


Once you do you will find this new feature which support Google’s new Knowledge Graph.




When Google has picked it up and shows a Knowledge Graph block for you or your company, it would look like this: (but it is not guaranteed of course)



Wednesday, 4 February 2015

Google Study: PPC and SEO for Branded KWs is better than Just SEO

It used to confuse me before, why would I add my brand keywords or keywords that I am already on top of SERPs for in my PPC campaign? I was thinking that people are going to click on my links automatically because they are already on top.
But I still ran the camapigns with those KWs, just to prevent competitors taking them.
Then I found an inetresting study to justify the paid clicks on branded and organically ranked KWs:

The study which was conducted by Google concluded that 50 percent of clicks generated by paid ads are not replaced by organic clicks when the ads are absent and the website has a first position organic search ranking. The study also shows that as the organic search ranking decreases, the percentage of clicks not replaced by the paid ad increases. This implies that organic search alone cannot drive as much traffic to a website as organic search combined with paid search.
Here is the Abstract:

Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

Abstract: In an earlier study, we reported that on average 89% of the visits to the advertiser’s site from search ad clicks were incremental. In this research, we examine how the ranking of an advertiser’s organic listings on the search results page affects the incrementality of ad clicks expressed through Incremental Ad Clicks (IAC) and as estimated by Search Ads Pause models. A meta-analysis of 390 Search Ads Pause studies highlights the limited opportunity for clicks from organic search results to substitute for ad clicks when the ads are turned off. On average, 81% of ad impressions and 66% of ad clicks occur in the absence of an associated organic search result. We find that having an associated organic search result in rank one does not necessarily mean a low IAC. On average, 50% of the ad clicks that occur with a top rank organic result are incremental, compared to 100% of the ad clicks being incremental in the absence of an associated organic result.


Impact Of Ranking Of Organic Search Results On The Incrementality Of Search Ads

Monday, 7 April 2014

10 Web Usability Lessons from Steve Krug's Don't Make Me Think

Don't Make Me Think is a book by Steve Krug about human-computer interaction and web usability. The book's premise is that a good software program or web site should let users accomplish their intended tasks as easily and directly as possible. Wikipedia


A Summary for the Book



10 Usability Lessons



Update:
I found the whole book online here if you are interested in a Free copy

Thursday, 23 January 2014

A JavaScript code to Track Keyword Ranking using Analytics Events

I found this method in a post by Justin Cutroni, a notable author of many Analytics book. 
It details a way to measure your website’s rank for certain keywords by installing custom code. It requires that you have Google Analytics installed on your site and a little programming knowledge (or at least the knowledge of how to place the code).

This method uses custom code and Google Analytics events to collect and report on keywords that people used to find your site.

Here is code that will look at the referring URL from organic Google search,
Code:
<script type=”text/javascript”>
if (document.referrer.match(/google\.com/gi) && document.referrer.match(/cd/gi)) {
  var myString = document.referrer;
  var r        = myString.match(/cd=(.*?)&/);
  var rank     = parseInt(r[1]);
  var kw       = myString.match(/q=(.*?)&/);
 
  if (kw[1].length > 0) {
    var keyWord  = decodeURI(kw[1]);
  } else {
    keyWord = "(not provided)";
  }
 
  var p        = document.location.pathname;
  _gaq.push(['_trackEvent', 'RankTracker', keyWord, p, rank, true]);
}
</script>
Note that the above section of code will only pull keywords from referring URL’s from Google Organic search.

An explanation of the code


This section of code parses the keyword out,
Code:
var myString = document.referrer;
var r = myString.match(/cd=(.*?)&/);
var rank = parseInt(r[1]);
var kw = myString.match(/q=(.*?)&/);
and this section of code checks to see if the keyword is (not set)or (not provided),
Code:
if (kw[1].length > 0) {
var keyWord = decodeURI(kw[1]);
} else {
keyWord = "(not provided)";
}
And this snippet sends the keyword data to Google Analytics using an event,
Code:
_gaq.push(['_trackEvent', 'RankTracker', keyWord, p, rank, true]);
All of this code goes AFTER your standard analytics tracking code which should be installed in the head of your web pages.

If you are unfamiliar with event tracking you can learn more about it here,

About Events - Analytics Help

Tracking events is pretty simple once you understand how to do it. These are user actions that can be tracked separately and they include things as simple as a click on an external link to downloads or video views. Events are a great way to track extra things on your site that might otherwise have no data collected about them. Using event tracking is a preferred method over tracking virtual pageviews.

When you set up events, each one will have 5 parts.
Category: In the snippet above, the Category is called RankTracker. Note that this can be called anything you want, just be sure and change it in your code snippet before installation. This is how you will identify data in your analytics reports under content -> events -> top events. If you change it, just remember to make it unique and something that will be easy for you to identify later.
  • Action: The action in the code snippet above is KeyWord.
  • Label: In the snippet, this is the “p” in the snippet above and identifies the landing page. Note that this value is optional. You can use it to provide additional information about the event. In this case it may be helpful to know what page a visitor landed on to see what pages are ranking for specific key terms in search. For instance maybe you are optimizing a certain page for a particular keyword. The label will help you identify your progress.
  • Value: In the snippet, this is the SERP rank. The rank of the search engine result will be recorded as the value of the event in your reports.
  • Non-interactive: set this to TRUE

This is a truly innovative technique as it gives you real data about the keywords that are driving people to your site through organic search. One thing you have to remember is that this only works when people are visiting your site through organic search. If you don’t receive a lot of organic search traffic, you may not get much use out of the code.

Some important tweaks and notes

Instead of using document.referrer.match(/google\.com/gi) to detect the referring URL you can use document.referrer.match(/google\./gi) to match foreign versions of Google as well as google.com

If you had to install the basic analytics tracking code on all pages of your site because you aren’t using a template or any kind of include file, you will have to do the same with the code snippet to track keywords.

This script cannot be loaded using the Google tag manager

You can find the original post with comments here, A New Method to Track Keyword Ranking using Google Analytics

Monday, 20 January 2014

Best Analytics Solution and Page Tracking for Chrome and Firefox

   Take advantage of the power of page tagging and track important pages that indicate your business KPIs, such as the thank you page after a purchase is made. I suggest that you list all the important URLs you wish to target.
   You can use a Tool Called WASP (or Web Analytics Solution Profiler) to check if a tag was correctly inserted in your pages. When you run this extension, you can see below all the tags that are inserted in your pages and the scripts related to each.
   Wasp allows you to do quality assurance of your web analytics tags faster than ever. Test and debug your tags, save time, see detected values, find missing tags and beacons, detect double tagging, capture Flash events and export results.
   You can download it for Chrome or Firefox. 
and the Firefox Features are also here: http://webanalyticssolutionprofiler.com/firefox/features 




Thursday, 9 January 2014

How to Get Notified by SMS or Email if my Website is Down?

In 4 simple steps, you can Get Notified by SMS or Email if your Website is Down, and for free! 


  1. Sign-in to your Google account and then click here to copy this Google sheet into your Google Drive. You may use your Google Apps account as well.
  2. Put your website URLs in cell B2 (comma separated) and your email address in cell B3. If you wish to be alerted by text messages, just replace No with Yes in cell B4.
  3. You’ll find a new Website Monitor menu in your Google Docs toolbar. Click Initialize and you’ll get a pop-up asking for authorization. Grant the necessary access.
  4. Go to the Website Monitor menu again and choose “Start” to begin the monitoring process. Close the Google Sheet.



Tuesday, 10 December 2013

Store Locator and Local SEO Plugin for Wordpress

Yoast has just released a major update to its Local SEO plugin. This new version has some new functionality; most important is the new store locator option. 

This option is especially handy if your company has multiple locations or your brand is sold in many different stores. 

The store locator will allow customers to easily find the nearest location of your company. 

Customers can fill in their home address and a list of the nearest locations of your company will appear! 

Check out the new functionality and buy the Local SEO plugin!

This Local SEO plugin largely improves the usability of the contact page of your website. It allows you to:
SEOlocal_icoon_mapsInsert Google Maps - This extra functionality will make it easier for your customers to  (physically) navigate to the location of your company.
SEOlocal_icoon_adressInsert address(es) of your company - Our Local SEO plugin makes it easy to show your company address(es) in a clear and uniform format, while adding all the necessary technical markup for search engines.
SEOlocal_icoon_openinghoursInsert opening hours of your company - Our Local SEO plugin makes it easy to show your opening hours in a clear and uniform format.
SEOlocal_icoon_storelocatorInsert a store locator - The store locator will allow customers to easily find the nearest location of your company. Customers can fill in their home address and a list of the nearest locations of your company will appear.


Wednesday, 4 December 2013

How OutBrain Amplifying Content Works?

Dreaming of seeing your article featured on the CNN, USA Today, NY Times, or many other big names?

Outbrain.com for amplifying content is offering an exciting PPC advertising method, not for ads like Google, Microsoft, and yahoo are doing, but for actual content titles.

So, how does Outbrain works?  




Here is what they say about themselves:


Outbrain is the only content discovery platform dedicated exclusively to the distribution of high-quality content.
With Outbrain Amplify, links to your content appear as recommendations on the web's largest content publishers including sites like Wall Street Journal, Reuters & People.com.
Plus, Outbrain optimizes on engagement so the more interesting your content and the more traffic you drive, the more you will be recommended around the web.




Monday, 16 September 2013

Top Free Essential SEO Tools For Mobiles



Top Free Essential SEO Tools For Mobiles 2012
Top Free Essential SEO Tools For Mobiles 



by Mina Adly Younan 

The growth in mobile browsing has been incredible over the past year. With nearly half of UK smartphone owners using their mobiles to browse and research products and Mobile Search accounting for an impressive 12% of all UK search clicks in December 2011 (Marin Software, 2012). Morgan Stanley Corp. have also found in a recent study that Mobile traffic is expected to surpass desktop traffic by 2015 as shown in the graph below.  For a website to remain its high ranking on search engines (Google) should do all needed efforts to make their mobile versions as friendly and functional as possible.
In doing so, webmasters will need the following Top Free Essential SEO Tools for Mobiles:

1- Mobilize your Site () : see how your current site looks in mobile, and find resources for building your mobile site.

2- Our Mobile Planet ():  View data about mobile users that Google has gathered. Select your key demographic and other potential customers, and view key differences.

3- Mobile Meter () gives an overview of how your site looks and performs on a mobile.

4- Google Adwords for Mobiles:  It is the same Adwords tool used for desktop searches. It gives a guideline on the monthly volume in searches. The tool can also show data for searches on mobile devices.  To do so, select ‘advanced options’ > ‘show ideas and statistics for’ > and select ‘mobile’.
Local search trends can be added to see seasonal fluctuations or if keyword searches are increasing in volume. Select columns and ‘local search trends’. This will show a simple bar graph, but if you download the data it will give some figures over time.

5-PageSpeed Insights (): test speed from both a desktop and mobile perspective. Very useful to see where the easiest performance improvements can be gained in terms of download speed. As site speed is considered part of Google’s algorithm, fixing issues could result in a real impact on mobile search positions.

6- Google Webmaster Tools for Mobiles:  It is the same Google Webmaster tool as it can also check mobile sites setup and investigate any performance issues or poor search results. Additionally, if you redirect mobile users to specific mobile versions of your URLs, then Mobile Sitemaps can be added in Google Webmaster Tools.

7- Mobilize your Business with Google Sites (): Build a test or mock up and see how it performs. The tool have different templates for several types of landing pages.

8- Google Mobile Ads (http://www.google.com/ads/mobile/): Although it is a PPC tool, it can be used to find a lot of potential methods to look at that can drive traffic to your mobile landing pages using mobile ads like:
·         Phone numbers in ads using ‘click-to-call’,
·         click-to-download
·         Mobile Ad Sitelinks
·         Seller Ratings
·         Location Extensions (Multiple Addresses too!)
·         Location Targeting

9- Speeking of PPC, there is of course there the AdMob that is now owned by Google 


10- Google Analytics for Mobiles (): The same Google Analytics for Desktop could be used for mobile browsers so that you can easily find out which mobile devices are working well, and which need optimization by asking the right questions like: Is some content getting a lot of mobile traffic but performing relatively badly? Can a page be optimized to generate more phone call leads? Which content drives more local mobile users? It is even possible to hook Analytics up to track downloads of mobile apps.



Wednesday, 11 September 2013

Email Marketing Tips Newsfeed







Can You Have More Sales, Too?

Helping over 120,000+ businesses like yours raise profits and build customer relationships using AWeber's opt-in email marketing software for over 10 years.




Take a Free Test Drive today!




Bounces to Leads Converter - The Ice Breaker of E-Commerce

I got a crazy idea that I believe will rock the SEO world.

let's agree first that SEO (and PPC) are not about traffic anymore but about Revenue and Sales.

Even if you are not selling any product, you need the traffic to sell ads of third parties.

OK then..

Do you know that the only challenge in SEO (and PPC) campaigns is not to drive traffic but to keep them? and what is really more challenging is to convert them to Leads to buy what you are offering.

70-96% of visitors abandoning your site will never return  

Here are even more facts:


  • 90%-99% Of Your Marketing Spend Is Completely Worthless
  • Email is a phenomenal profit driver, however most websites capture less than 1 in 400 emails from visitors (who have not purchased)
  • Up to 85% of shoppers who add to cart DO NOT BUY ANYTHING



Imagine:

Mrs. Lynda owns a store in a Big Mall and Mr. Christopher happened to pass by her nice store when he was doing his weekly shopping. He stayed for a couple of minutes, went through her products, felt interested in some of them, checked the prices, thought of dropping her store another visit when he is prepared to buy, then he left. 

30 minutes later, he entered another store selling the same products like you do, but the store looked better with more promotions and friendly staff. A cute saleswoman broke the ice and approached him. She asked him about what he is looking for, they talked for a while, she showed him some products, he was convinced and bought what he needed. 

And never came back to poor Mrs. Lynda who is selling the same thing. 

The Lesson here is: Sales NEED Ice-Breakers 


So,
The tool I created is not an invention per se albeit it does not exist yet. 
It is a combination of 3 already existing tools, but in one All-In-One Powerful onsite SEO tool
That I will call The Bounces2Leads Tool (AKA, The Ice Breaker of E-commerce) 

What it does:

It simply detects when a visitor abandons the website, then after they do, a window appears asking the visitor to chat with a representative if they have any inquiries before they leave.  
So, it is using the Bounce Exchange service but instead of popping up a banner, it will pop up a chatting window with a real person representative. 

Here is How Bounce Exchange Works:




As for the chatting services you can find hundreds of software online to choose from (I prefer those that can forward chats to Google Hangouts and can go mobile)

Finally, you can have an email marketing software to manage your newsletter in case your visitor preferred to leave their email address instead of chatting with a rep. 

But why have 3 services with a cost more than 3000$ if you can have only one that does it all for a fraction of that price (I did not price it yet but it will be way cheaper)



Thursday, 29 August 2013

Top Resources to Learn and Master SEO

Zach Bulygo created a list of 58 resources to help any one becoming an seo expert. I would love to share the list with you as it is truly handy not only for seo newbies but also for seniors as well.

But since it is 58, a strange number in fact, I will added 2 more resources to make it a complete SIXTY :) Is not Sharing Amazing?

Ok Here we are:

SEO 101

1. How Google Crawls – Discusses the basics of how Google crawls the web, indexes, and serves results.
2. How Google Works – If you want to get into SEO, you’ll need to understand the basics of how Google (and other) search engines work. This video provides a background on Google search.
3. Getting the Basics – If you want to get traffic from Google and rank well, you’ll need to have a site that Google views as high quality. It has certain signals that it uses to gauge a site’s quality. This article covers the basics of what attributes you’ll need.
4. PageRank – To understand the Google search engine and why some sites rank higher than others, you’ll need to have an understanding of PageRank. This Wikipedia article gives a good background. (It’s even referenced by Google employees.)
5. Quick Sprout’s Guide to SEO – A 9 chapter, infographic-style guide to SEO. A good resource if you don’t want to read a book but want something more thorough than a simple explanation.
6. Moz’s Guide to SEO – Don’t want to learn about SEO through long infographics? Then check out this 10 chapter guide written by the folks over at Moz.
7. SEO Starter Guide – Written by Google – A 32 page document which explains how to run SEO. This document was written by Google in 2010.
8. 8 First Step SEO Tips for Bloggers – Are you a blogger who wants to increase traffic to your website? Try reading this article first to get a good start on your SEO knowledge.
9. SEO Tips for Beginners – Are you a total novice when it comes to SEO? If so, read this short article which lists 5 things you can do right now to get you pointed in the right direction.

Free Tools

Quality, free tools – what could be better? Check them out:
10. Google Webmaster Tools – Before you look at any other tool, check out this suite of tools provided by Google. For help using Webmaster Tools, check out this page. Also check out Bing Webmaster Tools.
11. Open Site Explorer – Also known as the search engine for links, Open Site Explorer is a Moz creation. This tool allows you to see who links to your site, find links that point to old and broken pages, and research competitors to see who links to them. To check out the toolbar and view the product demo, check out this page. In order to understand this tool, you’ll need to be familiar with the termsPage Authority and Domain Authority. Note: this is a limited free tool. You can pay for enhanced access.
12. Microsoft SEO Toolkit – The Microsoft web team made an SEO tool. Check it out here.
13. Broken Link Finder – Having broken links lowers the quality of your website, which in turn hurts SEO. Find them and squash them with this free tool.
14. SEO Site Tools – An extension for Chrome that pulls up page rank, meta description, incoming links, and more for the site you’re visiting.
15. Keyword Suggestion Tool – A free tool (with an account) from SEO Book. Shows the number of searches for a specific keyword and gives suggestions.
16. Majestic SEO – A good tool for viewing backlinks to your website. Also check out Link Diagnosis.
17. Spider View Simulator – View your website the way a spider would. This will give your site a different perspective and may help you find and fix errors. Also check out their other tools.
18. Spider Test Tool – Similar tool as above, but this one is from SEO Book.
19. Robots.txt Checker – Errors in your robots.txt can cause problems for a spider’s ability to crawl your webpage. Find them with this free tool.
20. WordPress SEO Plugin – A popular plugin for WordPress. View the webpage to see a list of all the features.
21. Anchor Text Over Optimization – Google is cracking down on websites that are overly optimized for SEO. Part of that involves anchor text. This tool highlights where you may be at risk for anchor text over optimization.
22. Test Page Speed – Your website speed affects your page ranking, so you want to ensure your website loads as quickly as possible. This tool (from Google) will measure your site’s speed and offer suggestions for improving speed.
23. Google Trends – Shows volume of searches over time. A good tool to view keyword popularity.

Knowing the Status of Your Website

Want to know how optimized your website is for SEO? Check out these for help:
24. Anatomy of a Perfectly Optimized Web Page – Unsure of how to make an SEO optimized page? Or not sure if your page is optimized? Print out this graphic and hang it in your office.
25. Webmaster Guidelines – Take a while to read these guidelines and make sure your site is in compliance with Google. Don’t forget to check out the Link Schemesdocument, which has recently been updated. For a background on the update,check out this article.
26. Marketing Grader – HubSpot’s popular free tool gives you an overview of your marketing efforts, including an SEO analysis.

Tips and Tricks

By “tricks,” I don’t mean “If you just do x to your site, you’ll soar to the top!” That won’t work. These articles don’t promise anything of that nature. They give quality information for you to know:
27. Setting up an SEO Friendly WordPress Site – WordPress is a publishing platform that is used by millions of websites. Read this article if you have a WordPress site or want to get set up with one and are not too familiar with SEO.
28. SEO for Blogs – Don’t have a WordPress site but still want SEO for blogs? Have a WordPress site and want to learn about SEO for any kind of blog? If yes, check out this article.
29. Patrick McKenzie’s SEO Tricks – McKenzie provides some SEO tricks. Even if you’re advanced with SEO, it won’t hurt to read this.
30. Making Content Memorable – If you run a blog, it’s important to not put your time and energy into getting tweets, likes, +1′s, etc. Why? Because it’s still not totally clear how these play into Google’s ranking. You should be spending your time focusing on producing great content. This SEO Copywriting (SuccessWorks) article gives a good overview of how to turn an article from “meh” to memorable.
31. Strategic SEO for Startups – More good SEO tips from McKenzie, this time focusing on “Startup SEO.”
32. Quick Wins in SEO – Want some quick wins (that you may not be familiar with already) in SEO? Are you familiar with title tags and h2 tags? If not, check out this article. It’ll help bring some quick wins to your website.
33. SEO for Software Companies – Run a software company and want to know how to get traffic to your website via content creation? Check out this article for all the details.
34. SEO Tips from Gabriel Weinberg – Ever heard of the DuckDuckGo search engine? The creator of that search engine, Gabriel Weinberg, gives a few of his SEO tips here.
35. SEO for ecommerce – An 8 part article which delves into optimizing an ecommerce site for SEO.
36. Conducting a Competitive SEO Audit – HubSpot gives an overview of how to conduct an SEO audit of the competitive landscape.
37. What Every Programmer Should Know – Are you a developer that’s a little unsure about SEO? Read this article written by a developer explaining the ins and outs of SEO.
38. Best SEO Tactics Post-Panda – In February 2011, Google released a relatively significant update to its algorithm. The update was known as Panda and it hurt the traffic of a lot of sites. This Quora thread gives good tips for surviving and maintaining strong Google traffic in a post-Panda world.

Staying Updated

As mentioned, staying updated on Google algorithm changes is important. Of course, there are a few principles that are timeless and good policy. For example, maintaining a quality site with accurate information is top priority, because content is king. These things won’t change.
But being aware of any changes or updates to the Google guidelines and complying with what they’re looking for is required, too. These resources will help you do that. They also contain solid advice that you can use for your SEO efforts. Add these blogs to your RSS reader to stay on top of all things SEO:
39. Google Webmaster Central Blog – The official Google blog for all things related to its search. Written for webmasters.
40. Google Algorithm Changelog – A good, unofficial resource where you can find the change history to the Google algorithm.
41. Google Webmaster YouTube Channel – Frequently updated with a Q&A from Matt Cutts. If anything about SEO is a “must watch,” it’s this. No speculation, no conjecture, just accurate information from a key employee on Google’s search team.
42. Moz Blog – A variety of topics in the SEO arena are covered. Features a variety of guest bloggers.
43. KISSmetrics SEO posts – A collection of SEO articles that have been posted to the KISSmetrics blog.
44. Search Engine Land – This homepage has lots of good articles related to SEO.
45. Dave Naylor – Dave Naylor is well respected in the SEO industry. Read his blog to get the latest insights.
46. HubSpot SEO Posts – A collection of posts HubSpot has relating to SEO.
47. SEO Book Blog – Aaron Wall is well known in the SEO community. This is his blog, which is part of his site.
48. Search Engine Journal – Gives you tips while also providing some industry news and commentary.
49. SEO Roundtable – Provides a good overview on SEO news.
50. YouMoz – Blog posts written by the Moz community.
51. Search Engine Guide – Contains lots of intriguing and educational posts..
52. Alltop SEO – A continuously updated collection of all the top posts from a variety of SEO blogs.

Getting Inside the SEO Industry

Want to engage and communicate with SEO enthusiasts? Check out these resources:
53. Webmaster Central Forum – A large forum hosted by Google where you can get help with SEO issues.
54. Moz Community – A community hosted by Moz that features a Q&A, articles written by others in the community, and webinars.
55. SEO Subreddit – An SEO community in Reddit. Features news, Q&A, case studies, and more.

Get Help

In addition to getting help with the 3 resources mentioned above, you can also try these paid methods:
56. Talk with an Expert – Need to talk to someone for help or advice with SEO? Check out the experts available on Clarity.
57. SEO Book Community – A popular SEO community. It does require a paid account of $300 a month.
58. Inbound – A Hacker News-like discussion board where many inbound marketing issues are covered. There’s a heavy focus on SEO here.

To Make them 60


Good LucK! 








Tuesday, 11 June 2013

Let your users log in with their existing social account from Facebook, Google, Twitter, Yahoo and over 20 more!

LoginRadius is a simple Social media tool with plugins for almost every type of CMS.
It enables social login on a website letting users log in through their existing IDs such as Facebook, Twitter, Google, Yahoo and over 15 more!

This plugin not only eliminates the long registration process of filling up form and verifying email ID but also saves the user from remembering another set of username and password. So, the users are just one click away from logging in to your website. Along with Social Login, LoginRadius plugin also provide features like Social Sharing, User Profile Data and Social Analytics.


Friday, 7 June 2013

PPC != Adwords: The Complete Guide for Pay Per Click Traffic Sources

I was astonished to find that there are many PPC specialists with years of online Advertising experience still think that PPC is Adwords. Yes, Google is a giant Ad server with its Mega Search engine and massive Display network, but still there are thousands of  websites with relevant audience to your business that you can reach without Google Adwords.

Below, is a list that will help all my PPC bros build their media buying plans and strategies:


  • Google Adwords – http://adwords.google.com
  • MSN Adcenter - https://adcenter.microsoft.com
  • Looksmart – LookSmart > Pay-Per-Click Search Advertising
  • 7Search – 7Search | Pay-Per-Click Search Engine Advertising Network
  • Facebook Ads – Advertising | Facebook
  • MyAds – http://www.myads.com
  • Clicksor – Contextual Online Advertising and Behavioral Marketing Company
  • Marchex - Marchex : Pay Per Click
  • AdSide – AdSide
  • Adblade – Adblade - Online Advertising and Monetization Services
  • Adbrite – adBrite Exchange
  • AdSonar – http://www.adsonar.com
  • POF Ads - https://ads.pof.com
  • Advertise.com – Online Advertising Company : PPC : Email Traffic : Remarketing : Display Advertising : Online Ads : Pay Per Click Advertising : Advertise.com
  • Pulse360 – Pulse 360 - The Leader in Content Targeted Sponsored Links on the Web's Best Sites
  • AdClickMedia – AdClickMedia Advertising Network - Pay Per Click Advertising, online text advertising, banner advertising, and Interstitial advertising.
  • Bidvertiser – BidVertiser - Pay Per Click Advertising On Sites Of Your Choice.
  • Adknowledge – Adknowledge.com | The leading long tail marketplace
  • Findit-quick - Pay Per Click | Pay Per Click Advertising | PPC | PPC Advertising | Pay Per Click Search Engine
  • AdManage – Admanage affiliate and advertising network - PPC, CPC Banner, In Text, Display Ads, CPV, Domain Parking
  • Findology – http://www.findology.com
  • AdMarketplace – Performance-Driven Search Advertising | adMarketplace.com
  • Ezanga - http://www.ezanga.com/
  • Media Traffic – Media Traffic - CPV PPV Contextual Advertising
  • Trafficvance – Trafficvance :: Advanced Display & Text Link Traffic | Home
  • DirectCPV – Pay Per View PPV Cost Per View CPV Contextual Online Advertising Network
  • AdOnNetwork – Pay Per Click Advertising | Pop Under Ads | AdOn Network
  • Lead Impact – LeadImpact
  • Infolinks – Pay Per Click Advertising - In Text Ads for Websites by Infolinks
  • Kontera – Kontera
  • 50onRed – Performance is Paramount | 50 on Red
  • Vibrant Media – Vibrant - The Leaders of Contextual and In-Text Advertising
  • Linkworth – LinkWorth | Search Engine Marketing - Text Link Advertising
  • Inlinks - inLinks - In Content Link Market Place
  • InText – InTEXT SYSTEMS (wwwserver2)
  • Casale Media – Casale Media - Home
  • Valueclick – http://www.valueclick.comhttp://www....ickformula.com
  • Tribal Fusion – Home « Tribal Fusion
  • Traffiq – http://www.trafficq.com
  • Yahoo AdReady - AdReady - Online Display Advertising Campaign Software for Agencies, Advertisers & Publishers | AdReady
  • Ask – http://www.ask.com/products/
  • Illyx - illyx Network | Affiliate platform Pay per install, impression, click
  • MegaClick - NOTICE
  • GoTraffic.com – Online traffic marketplace, where website owners and online marketers do business.
  • Advertising.com – Shopping Search | Ask.com
  • BuySellAds – Buy Ads | BuySellAds
  • DoubleClick – DoubleClick: The technology foundation for digital advertising
  • Burst Media - BURST MEDIA
  • Dashboard Ad - Dashboard Ad
  • Adengage - AdEngage - Engaging Internet Advertising
  • CPX Interactive - Welcome to CPX
  • Undertone - Undertone
  • Ad Pepper - ad pepper media: Home



Contextual Pop Ups



  • Adoori – Adoori - Reinvent Your Advertising.
  • Infinity ads - Contextual Advertising | Pop Under - Pop Up Ads - Targeted Internet Advertising Services


Retargeting, Remarketing, and Ad Exchange


  • AdRoll – Retargeting and Display Advertising | AdRoll Retargeting
  • AdRetargeting – Ad Retargeting - Behavioral Retargeting - Behavioral Marketing - Search Retargeting
  • Fetchback - FetchBack - The Retargeting Company
  • Recrue Media - Retargeting Advertising | Retargeting Companies | Recrue Media



Paid Domain Traffic



  • Elephant Traffic - https://www.elephant-traffic.com



Paid Traffic for Mobile



  • Admob – Mobile advertising with AdMob: mobile ads for apps ? Google Ads
  • Jumptap – Jumptap | The Leader In Targeted Mobile Advertising
  • inMobi – InMobi | Global Mobile Ad Network
  • Adfonic – Adfonic
  • Mojiva – Mobile Advertising with Mojiva's Mobile Ad Network
  • Mobclix – Mobile Advertising, App Advertising and Analytics, Mobile Ad Exchange, Mobclix



But Be Ware.... Because


Wednesday, 3 April 2013

Google Analytics Visual Dashboard and Reports Creation


DashThis is an interesting easy tool that brings all your Analytics Data and Social Media Insights to a visually attractive Dashboard. 

It also saves you a lot of time in reports creation.

Moreover, if you are an SEO Agency and needs tailored white-labels reports, you can also create them with DashThis.

Further, you can add a dashboard for your Adwords accounts and see all the needed information from one place. 

The Only Problem with this lovely tool is that it is expensive for all the data it gives you are already free.
For 10 dashboards you have to pay 99$/month and for 100 dashboards you will pay 449$/month.

In Conclusion, if you are a really big agency, you might like it. If not, you can enjoy it during the 15 days trial (but only for 10 dashboards) 

analytics dashboard and reporting
DashThis Dashboard

Thursday, 28 March 2013

What are the Best Online Marketing Tools for This Year?

What are the Best Online Marketing Tools for This Year?
What are the Best Online Marketing Tools for This Year?

If you have made a focus on search engine optimization (SEO) one of your priorities for 2013, then you have a number of possibilities at your disposal for making it happen.  Hiring a professional SEO services company might be your ideal scenario, but the costs may prove to be prohibitive, especially if you are a small business. This doesn't mean you should dismiss the potential to improve your SEO performance. If you are able to give some time to your online marketing, a number of excellent programs can help you to achieve your aims.
We explored some of your options, most of which come with free subscriptions or an option to pay a small fee for much more capability. In addition, we looked briefly at what each one can do, so that you have the best chance of choosing the service, or group of services, that will help you see your SEO performance improve over the coming months.

Google AdWords

The first part of any SEO campaign should be keyword research, and using Google’s AdWords keyword tool is a great place to start to ensure you are targeting the most relevant keywords for your market.

Keyword Spy

This service is excellent for analyzing what your competitors are doing. You can track the keywords they are targeting and even how long optimization efforts appear to have been going on for.
Remember you aren't looking to ape your competitors. See what they’re doing well, and improve on it!

Google Webmaster Tools

Google are not only the kings of search, but also the best place to get advice around building yourself a high performing website. Google’s webmaster tools are a must for many when it comes to the on-going optimization and auditing of a site, providing you with coding suggestions, checking for broken links, and so much more.

SEOmoz

As well as offering some excellent optimization tools, SEOmoz is a brilliant resources website, so even if you don’t use a service make sure you bookmark it for great articles and advice from the word of search.
We’re here to look at the tools, however, and their SEO dashboard is one of the best in the business, perfect for novice website owners and experienced webmasters alike.

Ontolo

Link building is the cornerstone of any successful SEO campaign, and Ontolo is a great tool for helping you to do well in that regard. This tool checks sites against your keywords to discover the best and most relevant link building opportunities, including websites that will be best for you to offer guest posts to.

HootSuite

If social media is part of your SEO campaign – and it should be – then you want a site from which you can manage all of your interests. HootSuite is a great option that supports many social networks, with the premium account options allowing you to produce a multitude of analysis reports.

Google Analytics

We go back to Google for our final suggestion. Google Analytics will help you to track the performance of your SEO activities, and give you an indication of things that are working and what you could be doing better.
Using these tools, even an SEO rookie can quickly get their sites well optimized and moving up the search rankings. Try them out, and see the success they can bring to you.
This guest post was brought to you by the team at Bright Local who specialize in delivering the best SEO tools for businesses.