Wednesday, 22 April 2015

Google is so 2010 - Inspired by Andrew Shotland

Andrew Shotland, the author of Local SEO Guide, once said in an interview with SEOBook, "SEO is not exactly Ghandi-type work. So you better enjoy it."

But that is not his best quotation. To me, his masterpiece, and what really affected me is: 

"Leavng Google is like walking away from a bully. Everything I do now in terms of marketing is pro-active and on my terms. There's no rug under me. There's no dictator telling me how to be righteous. Sure, I stand or fall on my own marketing acumen, which is all I asked for anyway. I never wanted to be punished based on a 3rd party's rules. If I mess up, I want to mess up because my target market (the 2nd party) don't want what I have to offer at the price I'm offering it - not because some 3rd party intermediator decides arbitrarily that I'm not good for my target market."

With thousands of websites going online everyday, SEO agencies are also growing in number, and do not be surprised to find one in every corner. It is not a rocket science and if you are lucky and have good sales team you can make fortune "Selling SEO" to small businesses who believe that they can make fortune too being on top of Google SERP for the keyword "buy" or "fix".

The problem with these companies is that they know very well that SEO is for Google not for the customer, and because they are selling keywords not value, they end up losing both Google and the customer and eventually the deceived business owner who believed that the SEO agency can do her/his site some Apracadabra magic to make it rank.

If only SEO is run by smart marketers who know very well how the market is shaped and understand the true meaning of the word value, only then even Google will become obsolete.
Those Google Hypocrites do not only waste their time doing an old fashion dead job, but they also harm their clients' websites with their spam, scraped nonsense content, and over optimized stuffed with keywords tags.

Why I am saying that now, because after google scared the hell out of everybody regarding its Mobilegeddon algorithm change, nothing happened. But of course I am not blaming Google, I am blaming those who decided to make their sites user friendly just because they fear Google, not because they want their visitors to enjoy their stay on their sites. For those people I would say, you deserve it!
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