Friday, 30 May 2014

Impact of Design on Conversions (InfoGraphic)

Here are 8 important tips to increase your conversion rate only by landing page (re)design: 

  • Let your primary conversion target dominate the page.
  • Test using an impactful and contrasting photo as your hero shot, and mirror the palette choice and contrast levels on your CTA (Call 2 Action) to draw a parallel and guide the visitor from the emotional element to the conversion goal.
  • Use photography of people or animals on your landing page and have them stare directly at your CTA with either the angle of their head or their eyes (in a closeup).
  • Go a bit punk and try something radical on your landing pages.
  • Use strong dynamic shapes to constrain your points of interest.
  • Call attention to your most important page elements by using strangely placed and angled arrows. Tie a sequence of arrows together to define a path for the visitor to follow, ending at your CTA.
  • Design converging lines to draw people to your Call To Action. Triangles are the most dynamic of all shapes, and their natural tendency to point make them a special design tool (in the same way that an arrow is a more intricately designed pathway).



Source: Unbounce
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