Friday, 21 February 2014

The Future of SEO is Taking your Visitors to Your Company's Kitchen

Many of you must have heard of Google's new R&D projects to emulate human interactions on website to base their ranking algorithm on the user experience and whether the visited site offered a perceived value or not.

That is why the future of SEO will not be keywords or backlinks but "Users"
Therefore, site owners need to offer a true user experience to their visitors by being more transparent with them. i.e. involving them in the kitchen :


So, Forget about the famous quote, attributed to Otto von Bismarck: 
Laws are like sausages, it is better not to see them being made.

How To Be More Transparent?

  1. Add a company page.
  2. Add images to your company page (let your visitors see you.)
  3. Add team video. Let your visitors see and hear you and your team
  4. Photos or video of your office. Let your visitors see where you work and what you offices look like.
  5. Don’t hide your phone number. This is a huge red flag.
  6. Integrate your social media accounts
  7. Show customer reviews and testimonials
  8. Embed a Google map of your office
  9. Show a photo and name of your sales person on the sales or contact page
  10. Don’t use stock photos of people in offices. Instead take real photos of your people in your offices.
  11. If you sell services, then describe your process
  12. If you sell products, then show how they get made

(I know a Toronto based SEO company called Powered By Search that has an animated photo of their office on the Main header on the Home Page showing visitors their employees while working.) 


Here are some extra guidelines from the Stanford Web Credibility Project: 






Resources:
Post a Comment