Wednesday, 11 September 2013

Bounces to Leads Converter - The Ice Breaker of E-Commerce

I got a crazy idea that I believe will rock the SEO world.

let's agree first that SEO (and PPC) are not about traffic anymore but about Revenue and Sales.

Even if you are not selling any product, you need the traffic to sell ads of third parties.

OK then..

Do you know that the only challenge in SEO (and PPC) campaigns is not to drive traffic but to keep them? and what is really more challenging is to convert them to Leads to buy what you are offering.

70-96% of visitors abandoning your site will never return  

Here are even more facts:


  • 90%-99% Of Your Marketing Spend Is Completely Worthless
  • Email is a phenomenal profit driver, however most websites capture less than 1 in 400 emails from visitors (who have not purchased)
  • Up to 85% of shoppers who add to cart DO NOT BUY ANYTHING



Imagine:

Mrs. Lynda owns a store in a Big Mall and Mr. Christopher happened to pass by her nice store when he was doing his weekly shopping. He stayed for a couple of minutes, went through her products, felt interested in some of them, checked the prices, thought of dropping her store another visit when he is prepared to buy, then he left. 

30 minutes later, he entered another store selling the same products like you do, but the store looked better with more promotions and friendly staff. A cute saleswoman broke the ice and approached him. She asked him about what he is looking for, they talked for a while, she showed him some products, he was convinced and bought what he needed. 

And never came back to poor Mrs. Lynda who is selling the same thing. 

The Lesson here is: Sales NEED Ice-Breakers 


So,
The tool I created is not an invention per se albeit it does not exist yet. 
It is a combination of 3 already existing tools, but in one All-In-One Powerful onsite SEO tool
That I will call The Bounces2Leads Tool (AKA, The Ice Breaker of E-commerce) 

What it does:

It simply detects when a visitor abandons the website, then after they do, a window appears asking the visitor to chat with a representative if they have any inquiries before they leave.  
So, it is using the Bounce Exchange service but instead of popping up a banner, it will pop up a chatting window with a real person representative. 

Here is How Bounce Exchange Works:




As for the chatting services you can find hundreds of software online to choose from (I prefer those that can forward chats to Google Hangouts and can go mobile)

Finally, you can have an email marketing software to manage your newsletter in case your visitor preferred to leave their email address instead of chatting with a rep. 

But why have 3 services with a cost more than 3000$ if you can have only one that does it all for a fraction of that price (I did not price it yet but it will be way cheaper)



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