We all grew up in an internet world where sites have pages to look like books. But those who created that trend forgot that books 'have to' consist of many pages to be easier for the readers to hold them, put them in their bags, bookmark where they reached, and above all save space.
But do you know that before books people used to write long content in a very long manuscripts that they used to roll. It was not handy of course and made life very complicated for readers back then. But let’s face it, reading was more appreciated and people were more engaged to the read content. Right? It was not about how many pages did I read today but what did I in terms of chapters or books or ideas.
When it comes to the internet, our modern source of information, we use websites to nourish our minds. Do we want content on these websites to be engaging and fluid or we want to navigate between pages, sections, and categories?
The answer to that is not easy nor simple. Because it depends on what content do you have and how do you want to present it and above all who is your target audience.
But the Key is:
YOU WANT TO KEEP THE FLOW! and DON'T WANT TO BREAK THE NARRATION while being well-indexed on search engines and have easy on site navigation
‘Single page themes’ / ‘One Page Website’?
The websites in this article let you scroll, but they also provide . In several cases the designs encourage exploration, which is both more engaging and also teaches you how to navigate at the same time.
Jess and Russ
- No link is provided to navigate back to the original landing location. You have to scroll to get there, or first go to the Who We Are section and close it. This seems odd.
- Clicking to either “Who We Are” or “Contacts” isn’t quite a smooth experience.
- There’s no way to scroll up to the “Who We Are” section.
- The link at the landing location to “Who We Are” reads “Established 1921″ and isn’t clear where it leads.
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SEO advice for one page WordPress websites
Use these techniques to make your one page WordPress website search engine friendly.
Optimise the website for a single keyword/phrase plus one secondary keyword
When creating a one page website, it can be tempting to cram in as many different keywords as possible. Don’t!
If you’ve decided on a one page website then you’ve presumably decided to keep things simple. Rather than stuff your website full with detailed descriptions of all your products and services, you want to provide a brief overview about each area of your business.
Boost your SEO with blog posts
Many one page WordPress themes, including and , allow you to create separate blog posts that are linked to from the homepage. This stops the page from becoming excessively long.
Having separate blog posts is a great opportunity for separate keywords.
Each time you write a blog post, optimise it for 1 or 2 keywords. Include these as often as possible (without looking spammy) in the post url, title, headings, body text, etc. Use the fantastic WordPress SEO plugin to create custom post titles and meta descriptions based around these keywords.
Write additional blog posts optimised for the 1 or 2 keywords used on the homepage. This will reinforce the importance of these main keywords.
Consider the use of additional pages
I realise this wouldn’t strictly make it a one page WordPress website! However, lots of one page WordPress themes actually allow you to create additional pages if you choose to do so. This involves adding all your main content to the main homepage, and creating additional pages and linking to them either via the navigation menu or via links on the homepage.
Anyway…… If your WordPress theme allows you to create additional pages then these can be optimised for other keywords in the same way as I described for blog posts, above.
Internal links on one page WordPress websites
Internal links – i.e. keyworded links pointing to other areas within your website – are important for SEO. They’re not one of the first things you think of with one page websites. However, some careful planning will allow you to have an internal linking strategy for a one page WordPress website:
Create anchor links allowing users to jump up and down to relevant content within your main page.
Link between your main page and blog posts (plus any additional pages), and between your blog posts.
- Choose appropriate navigation based on the needs of the content.
- Provide alternate forms of navigation when it benefits your visitor.
- Provide immediate and obvious cues about how to navigate.
- Offer advanced ways to navigate for advanced users.
- Encourage exploration, but don’t require it for navigation to be usable.
- You don’t always have to take people to the content — you can bring the content to them.
1. Minimal Content
2. Consider Horizontal Scrolling
3. Consider Screen Size
4. Clearly Set Apart Each Section
5. Take Advantage of a Bigger Background