Tuesday, 26 March 2013

Google Email Targeted Adwords Display Ads

By +Mina Adly Younan
Google has launched a new type of Display Advertising Ads targeting your Gmail Account with supposedly relevant and contextual ads.

What is new about this type of Ads is that when you click them, they do not take you directly to the Ad Landing Page, but to your inbox where you can find a more promotional email.

The Perks are: 

1- You can save it to your inbox
2- Forward it on
3- Or you can dismiss it (then you won't see it again).

Google Email Markeing Adwords
A Screenshot from My Gmail inbox



In My opinion, it is very useful especially when you are advertising coupons, offers, events, or informative resources that your clients might find them useful and would keep them inboxed.

So, Are Google up to the email marketing business now or what?! 
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