Thursday, 28 February 2013

Multichannel Retail Survey

It has been well documented that customer reviews influence sales. According to Reevoo, reviews
produce an average of 18% in sales uplift, and 63% of customers are more likely to make a
purchase from a site which has user reviews. In this survey, respondents were asked if they
research purchases online before buying from a local store. The vast majority of respondents
sometimes or always research purchases before buying. Only 4% and 6% in the UK and US
respectively never use the internet before an offline purchase.

check online before buying

The Econsultancy Multi Channel Survey Report