A/B Testing for PPC Ads - Infographic

Source: t3n.de via GREY Germany on Pinterest

In-Store Online Resources for Mobile Users - Mobile in Store Research

Google have launched a new study showing that most mobile users are now using their smart phones during the in-store shopping process to make their shopping decisions. Most of them use search engines and the majority of the rest goes to the store's official website.
After you know that, how will you consider your Online Adverting Strategy for your E-Commerce business?

Here is the detailed Stats:

Save Time and Have Someone Do Your Routine Reporting for 19$/mo!

My friend Laith told me about this tool to save us few hours everyday on reporting, it is called BringShare.
For 19$/mo. You can simply build a dashboard that combines all the necessary data together  to give you a complete understanding of your marketing. Then, you can connect the necessary tools to feed the dashboard with unique data.

SEO Consultant Job Vs. PPC Consultant Job: Infographic

Source: visualoop.tumblr.com via Visual on Pinterest

All Types of Black Hat SEO: InfoGraphic

Source: visual.ly via MediaCo (UK) on Pinterest

How Complex the Online Advertising Industry is: InfoGraphic

A Simple Diagram that Shows How Complex the Marketing Industry is, from Media Buying to Web Development, to Ad Servers, to Social Media Management, to Ad Exchange, to CPA, etc.

PPC and SEO Salaries in the USA

Here is an interesting infograph showing the salaries range in the USA for SEO and PPC Specialists and Managers

Source: searchenginejournal.com via Daniel on Pinterest

Today I Learned: How to add Google+ Comments to My Blog

Google+ Comments is an alternative to the default commenting system on Blogger, available to blog authors who have upgraded their Blogger profile to Google+. Google+ Comments lets you bring the following conversations together in one place, right under your blog post:

• Comments made on your Blogger blog post
• Comments on the blog post that you’ve shared to Google+
• Shared content on Google+ that links to your blog post
• Readers will need a Google+ page or profile to comment on your blog.

Features of Google+ Comments

Google+ Comments look similar to traditional Blogger comments, but have some important differences. For example:

• When you leave a comment on a blog, you'll see the option, checked by default, to also share that comment to Google+.
• Google+ posts that link to blog posts will show up as a comment underneath those blog posts
• If original comment is shared to Google+, replies to the comment on the blog will show up in Google+ and vice versa, but only to the people that the original comment was shared with
• If a comment is not shared with the blog author, the blog author will not be able to see the comment in either location
• As the author of a post, you’ll receive Google+ notifications when readers comment on or share your blog post.

Here is How to add your Google Plus Comments to Your Blog

1. Sign in to Blogger
2. Click on the “Google+” tab in your blog’s Dashboard
3. Upgrade to Google+ if you haven’t already done so
4. Enable Google+ Comments. Comments already made on your posts will keep working in the new widget.

How to Associate your blog with your Google+ profile?

If you blog under your common name (eg. “Jane Smith’s blog”), you’ll find that associating your blog with your personal Google+ profile may increase your blog’s discoverability and make it easier to form communities with other bloggers and readers.

When you link your blog to your Google+ profile, you can share posts directly from Blogger to your personal stream.

You can change your blog’s association with your Google+ profile to an association with a Google+ page via the Google+ tab on Blogger.

Associating your blog with your +Page

If your blog is a brand (eg. “The Coffee Bar”), you can link your blog to a Google+ page. By creating a page for your blog you’ll find that linking your blog to your Google+ page may increase its discoverability and make it easier to form communities with other bloggers and readers.

When you link your blog to your Google+ page, you can share posts directly from Blogger to your page. If you associate your blog with a Google+ page, any Blogger gadgets that originally pointed to your Google+ profile will then point to your Google+ page. The same is true if you switch from a page to a profile.

If your blog is currently associated with a page, and you would like to link it to your Google+ profile or another page you own, you can do so via the Google+ tab on Blogger.

Blogging under your Blogger display name

If you don’t want to connect your blog to Google+, you can still continue to blog under your Blogger display name. Remember that you can have a Google+ profile or page even if you choose to have a Blogger display name -- the difference is that the two won’t be linked externally.

Top 10 Tips from Best LinkedIn Company Pages of 2012

Top 10 Tips from Best LinkedIn Company Pages of 2012

A Meta Keywords Tag Just For News Articles

The news metatag essentially gives publishers some freedom to be more creative in their headlines and article copy, and not have to worry about cramming keywords in everything they publish. 

Google says that the purpose of this feature is to empower news writers to express their stories freely while helping Google News to properly understand and classify that content so that it’s discoverable by our wide audience of users.

Similar in spirit to the plain keywords metatag, the news_keywords metatag lets publishers specify a collection of terms that apply to a news article. These words don’t need to appear anywhere within the headline or body text.

How to use the News metakeywords Tag? 

Google's crawler makes use of that Google-specific metatag to help determine how to best classify your content. By implementing the news_keywords metatag you can specify which keywords are most relevant to your articles. 

For example, in an article about the World Cup you could add the following code to help Google News better understand the nature of your content:

<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands">







Keywords could also be used to help disambiguate between related terms. Again, if this particular publisher wanted to specify that this article reported on soccer’s World Cup -- as opposed to rugby’s World Cup -- then they could try the following:

<meta name="news_keywords" content="World Cup, Brazil 2014, Spain vs Netherlands, soccer, football">




Use a comma to separate each phrase or group of keywords. (Commas are the only punctuation allowed in the field.) You can add up to ten phrases for a given article, and all keywords are given equal value. For instance, the first keyword is not considered a stronger signal than the tenth keyword.

Please keep in mind that Google use a number of signals to determine ranking in addition to the prominence of certain keywords.

Ranking in Google News is determined based on a number of factors, including:

• Freshness of content
• Diversity of content
• Rich textual content
• Originality of content

In addition to these guidelines, there are some technical factors that could affect the ranking of your site in Google News. These factors include other relevant sites linking to your site and descriptive and accurate<title> and <alt> tags in your articles' code.